How we increased The HoneyBaked Ham Company's appetite for social media.


The HoneyBaked Ham Company


The HoneyBaked Ham Company hung its hams, turkeys and sides on family tradition—and traditional media during key holiday seasons—Easter, Thanksgiving and Christmas. A family company, governed by multiple division operations across the country, they recognized a need to identify a unified strategy. Also, competitors and consumers were migrating to social media. "Traditional" was at risk of becoming "out-of-touch."


Brogan & Partners researched how women were using social media. In 2010, 72% of women used social networks to learn about and comment on new products. Also, 80% of women had become fans of products or brands on Facebook. HoneyBaked was sold. The divisions agreed to put the brand on Facebook to share information, advice and special offers. Within the first year of launch, the Facebook Fan page grew by 897% to 44,588 Fans. HoneyBaked experienced increased coupon redemptions, and we ignited a daily conversation with new, loyal customers. Yum!

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  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

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  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

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