Generating an extraordinaryreputation
Covenant HealthCare treats everyone from the youngest NICU patients to the oldest seniors. This breadth of comprehensive care distinguishes Covenant HealthCare from other area hospitals. To illustrate their market position, Brogan created the theme line “Extraordinary care for every generation,” which ultimately became their mission statement and overall brand platform.
As Covenant HealthCare has expanded and upgraded its services over the years, Brogan has carefully leveraged additional proofs to support the brand narrative to grow awareness and preference. For more than a decade, Covenant HealthCare has been the most preferred hospital in the Great Lakes Bay Region, both overall and in all key clinical areas. That’s extraordinary.