Consumers Energy

Making a great idea genius.

Name: How we made Consumers Energy’s genius idea even smarter.
Uploaded: 2019-01-15T15:48:25-05:00
Channel: Eric Bunch
Description: Consumers Energy Making a great idea genius. Consumers Energy makes significant investments to improve the lives of Michiganders, especially kids. So, when the energy company brought us their STEM (Science, Technology, Engineering and Math) program, we made it genius. The creative

Consumers Energy makes significant investments to improve the lives of Michiganders, especially kids. So, when the energy company brought us their STEM (Science, Technology, Engineering and Math) program, we made it genius. The creative platform connects the company’s varied education programs under a single, powerful brand initiative.

“Great, great work!! The commercial made an impact — we had a customer call right away asking how they could get their middle school engaged.”

-Carolyn Bloodworth, Director of Corporate Giving at Consumers Energy