Office of Highway Safety Planning

Making inroads to safer roadways.

We’re partnering with OHSP to create impactful campaigns that meet consumers where they are most likely to consider and act on relatable messaging to adopt safer behaviors. Our audiences are as diverse as Michigan residents, demanding unique strategies and tactics to connect and motivate drivers, riders, pedestrians and bicyclists.

Raising awareness of the dangers of drunk driving by 360 degrees.

We created an immersive experience to compel young men to get a ride instead of risking driving drunk. The 360° video uses intrigue and gaming to illustrate how one bad decision can have a devasting impact.

Impressions

33+ million

In just one year, the campaign has generated 33,193,116 impressions across multiple platforms.

Expandable video

29,954 clicks

Views

81,000+

Rallying bikers to save their brothers from impaired riding.

In Michigan in 2016, one in three motorcyclists killed in single-vehicle crashes had been drinking. Motorcycling is a skill. It’s an escape. It’s serious. To capture the experience and punctuate the point, we take riders on the ride of their life.

We surveyed Michigan motorcyclists after just two months of media. Fifty percent of riders were already familiar with the message after seeing it on TV, online and on the road.

36.5%

Recalled TV spot

42.6%

Recalled online ads

32.6%

Recalled billboards