Henry Ford Health System

Making healthcare especially personal, “All For You.”

Having just launched a new brand campaign, “All For You,” Henry Ford Health System wanted to extend the campaign into each clinical service line. As the agency of record, Brogan & Partners was tasked with integrating the branding system-wide across multiple channels.

Connecting cancer patients to treatments tailored to their DNA.

As a national leader in Precision Medicine, Henry Ford can precisely target a patient’s treatment using their tumor’s exact DNA. Our research found that even though Precision Medicine is a new concept for consumers, they knew enough to prefer the approach to treat cancer. Together, we asserted Henry Ford’s prowess in the emerging science, boosting brand equity by association to further distinguish the brand in the market.

Finding new pathways of hope.

Henry Ford is pioneering new treatments that are increasing the quality of life for even the most vulnerable heart patients. Using 4D imaging and 3D printing, they’re able to personalize heart treatments specifically to your anatomy. And while the technology isn’t necessary for all procedures, it’s proof of the system’s commitment to individualized patient care and innovation.

Championing the experts who get you back in the game.

When Henry Ford became the official team physicians of the Detroit Pistons, we invited fans to get in the game, too. Because you don’t have to be a professional athlete to take advantage of Henry Ford’s top talent. Henry Ford treats every patient, whether Piston or painter, basketballer or banker, like a champion.