How we got the word out about a disease most people couldn't even spell.


Scleroderma Foundation Michigan Chapter


Though it affects more than 300,000 Americans, scleroderma is still a little-known disease, and the Scleroderma Foundation Michigan Chapter was having a hard time finding support. They wanted to increase membership, build their board of directors, raise awareness for the disease and raise money for a cure.


To increase membership, we positioned the Scleroderma Foundation Michigan Chapter as the most trusted, most compassionate and most connected community for support, education and research. We refreshed all communication and branded materials to increase effectiveness and strengthen the brand identity.

To build their board of directors, we introduced them to professionals with a passion for giving back—including the regional healthcare director of Walgreens. With the Chapter’s new connections, they were able to get space in many metro Detroit stores to raise awareness for the disease during June: Scleroderma Awareness Month.

To increase awareness of the SFMC, we bolstered a social media presence on Facebook and Twitter. We earned new followers with relevant, meaningful and timely content, including tips for coping with scleroderma, links to articles on new treatments and research, and inspirational quotes. We also built strong media relationships and a widely-followed blog, becoming a valuable news and features source. Additionally, the Brogan team worked to develop an email strategy—keeping more than 5,300 members informed and engaged. 

To increase fundraising, we focused on two major events. We launched the chapter’s first annual Hideous Holiday Sweater Run, a themed, zany race focused on fun first, cause second. Next, we rebranded the chapter’s annual “Family Fun Day” at the Detroit Zoo to “Stampede Scleroderma.” The centerpieces of the event were the 5k and 10k “stampedes,” but first and foremost, the event honored those affected by the disease.

For each event, fundraising goals were set, and we strived to help the chapter meet them. In June 2015, just days before the Stampede Scleroderma event, we noticed the Chapter was incredibly close to their goal. So, we presented the idea of deploying an email to the Chapter’s membership list letting them know how close they were—asking for just five extra dollars from everyone who had registered. Hours later, a supporter walked into their office with not $5, but with a $5,000 check. The chapter went on to raise more than they had in years.

Our partnership with SFMC has sparked many successes. We've broadened their community, nearly tripling Facebook fans and doubling Twitter followers. We doubled attendance at the Hideous Holiday Sweater Run in just two years, and resurrected Stampede Scleroderma from its lowest participation rate to among its highest in 2015. We've increased its database of members, partners and donors by 40 percent and attracted diverse, talented new board talent. We've earned lots of media attention, including tradition and new media. Our work has led to projects with the National Scleroderma Foundation, the Scleroderma Research Fund and the Scleroderma Society of Canada.



Portfolio Category: 


You must have Javascript enabled to use this form.

Why Brogan?

Results. Strategic insights that deliver more "aha" moments. Creative that makes an emotional connection. Account service that creates happy clients. And metrics that move your business forward. We guarantee you'll be delighted.

Client Hurrahs

  • Brogan & Partners has worked on a wide variety of health issues for us over the years. They have not only consistently provided innovative ideas and award winning campaigns, but they continue to help us work towards our overall goal of improving the health of Michigan residents.  Their creativity, expertise, and enthusiasm makes them an invaluable partner in our... More

  • Hiring Brogan & Partners to help Michigan Women’s Foundation create the brand and messaging around the campaign to raise millions of dollars to solve the backlog of untested rape kits in Detroit was a slam dunk!  With a well-deserved reputation for getting to the heart of complex and highly-charged issues with clear, action-driven communications, the Brogan team... More

  • A well-oiled machine operates at full performance, fluid and unyielding. At Frankenmuth Insurance we have often referred to Brogan & Partners as a well-oiled machine. Our experience with Brogan has been very strong and successful from the start. We view our partners at Brogan as an extension of our own staff. They are readily available to us at any time and deliver... More

  • When launching a startup, resources are very constrained and a startup has to pick its partners very carefully and with deliberation. There were many services that we have had to forego in the early stages of our company, Memloom. One crucial need, however, was identifying and aligning with a strong marketing partner who could help us with our brand, positioning and... More

  • We have been working with the Brogan team for the past 18 months. The Brogan team has truly been our marketing partner. They guided us through development our brand and messaging. They lead our our website redesign and deployment. And they provide excellent counsel on business development and market entry strategies. More

  • From the very first meeting we had with Brogan & Partners, it was clear that they had done their research on PREZIO Health, our competitors and the industry.  It has been  a very positive experience working with the Brogan & Partners team to re-design all of our service and product sheets as well as the total re-design of our website.  Their creativity is top-... More

Tweets, Blog Posts and Tidbits...

Connect With Us