You know you’re from Michigan when you hold up your hands (remember the Upper Peninsula too) and point to where you live. Everybody gets it. I’m sure people are envious when I’m talking to someone from a state like Indiana … Read article
In the last decade, social media has grown from a casual pastime to a cornerstone of effective modern marketing. Any savvy marketer today knows that a brand’s engagement with social media can be a make-or-break component of their strategy and … Read article
How many times have you been managing social media on-the-go when suddenly, you lose your Wi-Fi signal? Instead of weaving in and out of stores or restaurants searching for a signal, download Wi-Fi Finder, a free app that generates a … Read article
I’ve been duped, and chances are so have you. A few weeks ago, I was brunching leisurely over a Sunday edition of The New York Times. After chewing on the news and business sections, I reached for something sweet in … Read article
In the mid-1990s, Arthur Andersen & Co. was looking to market their financial services and dispel the misperception that they were only “bean counters,” tallying up numbers and wearing pocket protectors. In reality, the company was more than just an … Read article
If you’ve ever wanted to shorten a link—whether it’s to make a status update look cleaner or to save characters on Twitter—Bitly is the (free) app for you. Once you have it downloaded on your smart phone or tablet, you … Read article
Saying “thank you” is a simple action. It’s quick. It’s easy. It’s protocol. These days, brands should be thanking their fans after every interaction, and most do. They verbalize a polite and proper “thank you” and then send customers on … Read article
Think about all of the times you’ve gone into a store for just a few things, but end up leaving with so much more. Your cart ends up filled with a few movies that caught your eye, a new shirt … Read article
Most women favor childhood immunizations to protect kids from serious diseases like polio, tetanus and measles. This is according to the latest survey of Brogan Talks to Women (BTTW), an informal community of female consumers we engage regularly for opinions and … Read article
On July 24, Brogan & Partners celebrated its 30th birthday with current and former employees, past and present clients, friends, family and agency admirers. People came from everywhere—from California to down the street—to reunite, reminisce and reflect on how the … Read article
One of the best things about a social media campaign is how easy it is to spread the word. This worked in TrulyMadly’s favor with the launch of their #BreakingStereotypes campaign. When this matchmaking website realized the stereotypes that surrounded … Read article
If you’re a social media manager, your job never stops. You may clock out at 5:30 p.m., but you’ll continue to spend hours on your phone—keeping up with all of the content shared on your favorite social channels. Eventually, you’ll … Read article