If you’re a sports fan, you likely fell in love with “Rudy”—the 1993 film about a boy with a big dream. Like many young boys, Rudy dreamt of playing college football. What’s more, he dreamt of playing college football at … Read article
How many times have you been scrolling through Facebook to pass time before a meeting or as you’re about to fall asleep? You see that a friend posted a cool video you’d like to watch or a link to you’d … Read article
In the late 1980s, the “Joe Camel” controversy made it all too clear that the tobacco industry was targeting kids as their future customers. Ads for Camel cigarettes featured a hip cartoon camel, puffing away, often captioned with the line, … Read article
Is your content not working hard enough? Consider adding User Generated Content (UGC). When you use UGC, you save time in content creation and boost your brand’s credibility, which helps increases consumer confidence and interest. UGC takes many forms, whether … Read article
If you’re managing a Facebook page for one organization, you’ll likely find that the official Facebook app will serve you well. But, if you’re managing more than one page—be it two or 20—you may want something more. You may want … Read article
Smoking stinks! No kidding. Smoking causes heart attacks, strokes, lung cancer, mouth cancers and a lot of other bad things. You’d think if you just told people that smoking will kill you or disfigure you, that would do it. No. … Read article
Men and women shop differently. They have different needs and priorities driving them. In the mid 1980’s, Chevrolet was beginning to see more and more women buying cars. So they hired Brogan as the only marketing to women ad agency … Read article
The medium is the message. It’s as true today as it was in 1964 when Marshall McLuhan coined the term in his book “The Medium is the Massage.” According to McLuhan, the channel in which people consumed media often trumped … Read article
In 1988 D.O.C.—then a large independent optical retailer run by Richard Golden—opened a specialty boutique featuring designer eyewear. Optique had a limited number of stores and an equally limited budget. AHA! thought Richard—Brogan Kabot! AHA! thought Marcie and Anna—celebrity endorsements. … Read article
As a community manager at Brogan & Partners, I’m interacting on different social media channels on a minute by minute basis, and I wouldn’t have it any other way. But as anyone who works in social media knows, it’s not … Read article
In 1988, AIDS was a mysterious, terrifying and fatal disease. Misinformation and paranoia about AIDS was spreading faster than the disease itself. To help prevent the disease and get the real facts to the public, the State of Michigan put … Read article
It’s hard to imagine that there was a time when hospital marketing did not include broadcast media. In 1984, one of our first clients was Henry Ford Hospital. In repositioning their brand, we helped them be the first hospital in … Read article