For years, brands have been competing to win the loyalty of Millennials. And while some industries, such as food and retail, have experience major successes with this generation, the health care industry has struggled to get the attention of Millennials. … Read article
Prepaid cards aren’t only for the unbanked and underserved. Millennial “power users” like to include general purpose reloadable (GPR) cards in their mix of traditional payment options, according to a recent paper published by Federal Reserve Bank of Philadelphia. Sixty … Read article
Brogan & Partners has named four new associates—Katie Rehrauer, Sarah Komar, Mary Edbrooke and Hal Atkins. Deb Wood was also promoted to associate creative director. Ellyn Davidson, managing partner for the full-service marketing agency, made the announcement. “Our associates are … Read article
In the digital age, search engine optimization (SEO) is a marketing technique on almost every brand’s mind, because almost every brand wants to appear on the first page of a search result. But only 10 can. Across the country, approximately … Read article
Brogan & Partners, one of the state’s leading advertising and marketing agencies, will pick up four Gold ADDY Awards from the American Advertising Federation-Great Lakes Bay Region this month for its work with Covenant HealthCare. A Gold Addy is recognition … Read article
Need to make a car payment? There’s an app for that. Need to monitor your credit score? There’s an app for that. Need to file an insurance claim? There’s even an app for that. Need to know why consumers love … Read article
What does it mean to inspire? To refresh, motivate and stimulate. What if your workplace was able to achieve all of these things? It may seem too far-fetched, but it’s actually quite easy to implement. All it takes is integrity, … Read article
Some clients are dubious when we recommend radio these days—particularly when they’re targeting a young audience. Do Millennials even use the car radio? Do they listen to local stations? Yes and yes. According to a recent report by Nielsen, a … Read article
When I think of Barbie, I think of childhood. In fact, I can actually see myself sitting in my basement amongst the dream house, the convertible, the closet, and of course, the dolls. Hundreds and hundreds of dolls. I think … Read article
Social media challenges brands to live their values publicly and in real-time. This is a good thing. Embrace your social media channels like Facebook Pages as an extension of your brand and your business will come off as more authentic … Read article
Budgeting can be hard. From recording receipts to monitoring bank accounts and making payments, keeping track of finances is hefty work. Maybe that’s why Americans aren’t so great at it. Budgeting is important for many reasons, keeping consumers above water … Read article
It’s so easy to connect with brands today. To ask questions and to question. Celebrate or lament a purchase. To complain. Most ardently. All thanks to social media, anyone with access to the Internet has the next best thing to … Read article