It’s no secret that marketers want to tap into the $1.99 trillion spending power that the Millennial audience yields. Yet, it’s not all big spending for this cohort, which makes it difficult for marketers. According to CEB Iconoculture research, when … Read article
Dubbed the foodie generation, Millennials are redefining what it means to eat and entertain, thus changing food industry standards. As a consumer, Millennials are more likely to make purchasing decisions based on their own schedules and needs. For Millennials, food … Read article
Before we jump enthusiastic into the New Year, it’s important to reflect on the consumer behaviors that shaped marketing trends in 2015. How the popularity of texting gave us the pizza emoji. How our appetite for content galvanized native advertising. … Read article
Holidays are great. Family. Friends. Food. A little time away from work to recharge. It’s all good. But all that revelry can make it difficult to get back into the swing of things at the office. Feeling refreshed is important … Read article
Today, the average American household is a member of 29 reward programs… but they’re only active in 12. Why, you ask? According to CEB Iconoculture research, some programs are just too confusing. In a recent study, the research company found … Read article
Brogan & Partners has been blogging on its website for nearly 10 years. In fact, our most popular blogs—those that drive the most traffic to our website—were published some eight years ago. Good blog content is like a good investment. … Read article
In just a few days, we’ll be celebrating the new year. But before we do, we’re celebrating the past year by recapping some of the best campaigns we created with clients in 2015. From TV spots and radio commercials to … Read article
When it comes to healthcare, loyalty programs can be tricky, as most loyalty programs reward members for doing business with them again and again and again. But, you wouldn’t exactly encourage people to continue coming to the emergency room or … Read article
For a brand, the purpose of a reward program is complex. They want to incentivize each individual person to stay loyal throughout their lifetime. They want to encourage them to keep coming back. They want them to be excited. For … Read article
A lot has happened on Instagram in 2015. From new updates and filters, to hashtags and the introduction of the advertising program, it was a year of advances. So, what’s next? Here are five things to expect from Instagram in … Read article
Brogan & Partners, one of the state’s leading advertising and marketing agencies, has won two silver honors from W³ Awards. The awards recognize Brogan’s recent work with Consumers Energy and the Michigan Women’s Foundation. The W³ Awards honor creative excellence … Read article
Perhaps Mark Zuckerberg was placed on hold too often as a child. Maybe that’s why Facebook is setting higher expectations for businesses that wish to play on social media. The company has announced new features that enable business pages to … Read article