Let’s talk about one of the industry’s biggest buzzwords: retargeting. Ever heard of it? We’d guess more than likely. Ever experienced it? We’d say it’s even more likely. Have you, as a consumer, ever been on a brand’s website looking … Read article
We women come in all ages, shapes and sizes. With differing personalities, talents, preferences and habits (good, bad or indifferent). Yet, even though we may not realize it, we all have something in common: our need for acceptance. This reality … Read article
Remember when wearing a pedometer was cool? Me too, and I’m a Millennial. Pedometers may be a thing of the past, but the idea behind them is not. In fact, it was just the beginning. Today’s wearables come in all … Read article
Whether you call it ehealth, Mhealth, telehealth or telemedicine, we’ve all been hearing a lot about virtual care platforms via voice, video, email and mobile in recent years. In fact, an Accenture survey released last week found that investment in … Read article
For years, brands have been competing to win the loyalty of Millennials. And while some industries, such as food and retail, have experience major successes with this generation, the health care industry has struggled to get the attention of Millennials. … Read article
Prepaid cards aren’t only for the unbanked and underserved. Millennial “power users” like to include general purpose reloadable (GPR) cards in their mix of traditional payment options, according to a recent paper published by Federal Reserve Bank of Philadelphia. Sixty … Read article
Brogan & Partners has named four new associates—Katie Rehrauer, Sarah Komar, Mary Edbrooke and Hal Atkins. Deb Wood was also promoted to associate creative director. Ellyn Davidson, managing partner for the full-service marketing agency, made the announcement. “Our associates are … Read article
In the digital age, search engine optimization (SEO) is a marketing technique on almost every brand’s mind, because almost every brand wants to appear on the first page of a search result. But only 10 can. Across the country, approximately … Read article
Brogan & Partners, one of the state’s leading advertising and marketing agencies, will pick up four Gold ADDY Awards from the American Advertising Federation-Great Lakes Bay Region this month for its work with Covenant HealthCare. A Gold Addy is recognition … Read article
Need to make a car payment? There’s an app for that. Need to monitor your credit score? There’s an app for that. Need to file an insurance claim? There’s even an app for that. Need to know why consumers love … Read article
What does it mean to inspire? To refresh, motivate and stimulate. What if your workplace was able to achieve all of these things? It may seem too far-fetched, but it’s actually quite easy to implement. All it takes is integrity, … Read article
Some clients are dubious when we recommend radio these days—particularly when they’re targeting a young audience. Do Millennials even use the car radio? Do they listen to local stations? Yes and yes. According to a recent report by Nielsen, a … Read article