Trends

MSHPM’s “Responding to Social Disparities in HealthCare” Lunch & Learn, featuring Pierre Theodore, MD, VP Medical Affairs, Johnson & Johnson Global Public Health and John Zervos, JD, Executive … Read article

Renowned futurist, Ian Morrison, PhD, did a first-rate job summarizing FutureScan Health Care Trends and Implications 2021 – 2026 in the SHSMD webinar yesterday, which focused upon transforming health … Read article

Emergent trauma, loneliness and wage loss resulting from the COVID-19 pandemic create the “perfect storm” for mental health issues. This is especially true among our veteran population, compounding up … Read article

I’ll be honest. I wasn’t exactly relishing the idea of watching Zoom and WebEx healthcare marketing presentations for 2 days straight. But SHSMD is always worthwhile, so I thought I’d give it a shot. … Read article

We’re wrapping up our series on wildly creative guerrilla marketing with our grand prize winner for low budget tactics, awarded to Village Roadshow Pictures (VRP), the distributor of the creepy clown … Read article

In 2006, active landmines were still a threat in 89 countries. That means civilians worldwide faced harm from an invisible threat even after conflict ended and combat passed. With landmines present, w … Read article

Friends of Cancer Patients, a nonprofit organization in the United Arab Emirates, asked ad agency JWT to help them raise awareness of the dangers of skin cancer. So, they used guerrilla marketing to a … Read article

Did you know each year, thousands of kids worldwide are recruited as child soldiers against their will? UNICEF explains, “…the recruitment and use of children by armed forces is a grave violation of c … Read article

The creators of this week’s wildly creative guerrilla marketing idea took their inspiration from a moment we’ve all experienced: Standing in a skyscraper, looking out at the street and exclaiming, “Th … Read article

Guerrilla marketing is known for going outside the lines. And sometimes, it literally does so… as in Jeep’s ‘Outdoor Parking’ campaign. Jay Conrad Levinson was the mastermind behind this 2007 guerrill … Read article