Millennials love holidays so much that they’re creating even more reasons to celebrate throughout the year. This is good news for retail brands that love a great party and the gifts and trappings that go along with it. But take … Read article
Kids are a big market for brands big and small, from traditional to tech. Brands naturally want a piece of the $21.1 billion in buying power that Gen We wields. PBteen wants to furnish their bedrooms, partnering with YouTube celeb … Read article
Not only has the ACA decreased hospital reimbursement, it’s also increased confusion among patients. As a hospital marketing director, it’s your goal to meet patients where they’re at. So, where are they exactly? Online. But don’t just take our word … Read article
Ever try to visit a website, but closed out because it took too long to load? Or maybe you didn’t choose a brand because their website didn’t appeal to you? We’ve all done it. 94% of people say that website … Read article
When it comes to Instagram, there are a number of things to consider before joining—especially if you are a brand. From handles to filters to hashtags, we’ve gathered the very best practices for your business to get started on Instagram. … Read article
If user-generated content has been giving doctors’ headaches, Yelp’s new partnership with ProPublica might be migraine-inducing. Yelp is working with the investigative online newsroom to bolster its user-generated content by folding in ProPublica’s healthcare statistics and placing it onto the … Read article
From cave paintings in Lascaux, frescos in the Sistine Chapel and Campbell’s soup cans with a dash of Warhol to billboards, commercials and now Instagram, visual storytelling has always been popular and powerful. According to Hubspot, 90 percent of information … Read article
These days, we’re all expected to wear a lot of hats. We juggle many jobs every day, and often, we need to learn how to do more with less: less time, less help and less money. That’s often why companies … Read article
Owning a business can be hard. Growing a business can be even harder. Large businesses may have significant media budgets. But what small businesses lack in size, they can more than make up with customer loyalty, which can be nurtured … Read article
Authenticity is an important, though fuzzy concept. Important because most consumers opt for authentic brands over and above their competitors. And fuzzy because authenticity can be difficjult to define. Authentic brands are correlated with heritage, high quality and transparency. Hit … Read article
They say a single image is worth a thousand words. This adage has helped make Instagram popular among retail brands. But what about nonprofits? Can a picture capture the power of a cause? Oh yeah. From museums to charities, organizations … Read article
Initially a friends-and-family photo sharing platform, Instagram has recently morphed into a commerce catalyst. With the advent of the new sponsored post format, brands are experimenting with paid promotion and infiltrating consumer feeds. According to CEB, users are turning to … Read article