How we unified the brand of an organization that unifies a community.


Jewish Family Service


Jewish Family Service, a nonprofit organization that supports the Detroit Jewish community, had created a new logo, but wanted to go further; they asked Brogan to help them rebrand all their materials to create a more unified brand platform.


We started by creating a themeline for the brand: “The heart of a stronger community,” which not only perfectly captured the mission of JFS, it also coordinated well with the heart image at the center of their new logo. Brogan also developed a completely new look for all their brand materials, and created several print ads and flyers to create brand awareness. We used this new look to create materials for their Friends of the Family Annual Appeal as well. 

“We had a new logo, but we had no idea how to make the most of it. Brogan created a tagline that completely captured the spirit of JFS and the ads they conceived were unlike anything we’ve ever done in the past. They’ve really helped to contemporize our branding and the team has been wonderfully collaborative,” said Debra Wolson Marcus, Jewish Family Services’ Chief Development Officer.

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