It’s hard to imagine that there was a time when hospital marketing did not include broadcast media. In 1984, one of our first clients was Henry Ford Hospital. In repositioning their brand, we helped them be the first hospital in … Read article
In the mid 80’s Brogan Kabot got a call from WJLB Radio general manager Verna Green. She had created a new theme—Strong Songs –for this powerful urban-formatted music and talk station and wanted to incarnate it on TV and billboard. … Read article
When I was younger, I was on a T-Ball team. I couldn’t run the fastest, hit the hardest, or throw the farthest, which, to the boys on my team only meant one thing. I played like a girl. At a … Read article
Trends are always changing, which means brands are constantly developing marketing strategies that are engaging and relevant to their audience. And since Millennials are driving the trends today, it’s important to know how to market to this generation. They’ve been … Read article
It’s no secret. I’m a huge Beyoncé fan. Some may even call me obsessive-compulsive. Her influence is evident in the life-size poster that hangs in my living room, CDs in my bookshelves and assorted concert keepsakes. What’s not so obvious … Read article
Think about those ads that, as soon as you see them, make you think, “I wish I would’ve thought of that.” Whether a brand has unveiled a brilliant logo design, a catchy theme line, awesome ad placement, a relatable Tweet … Read article
Growing up in Michigan, I have fond memories of going to Sanders for lunch with my Grandma and sharing an egg salad sandwich and a hot fudge cream puff sundae. We’d sit at the counter while the ladies in hair … Read article
I love my job. When I decided to go into advertising over a decade ago, I was a college freshman who thought it would be fun to hang out at a hip office, sip coffee and come up with catchy … Read article
There are many different spins on the word advertising, from m-advertising to swagvertising, but my personal favorite is the Mashable-introduced, Adobe-sponsored Madvertising. Inspired by the hit TV series Mad Men, it means “smart marketing in the modern era” and follows … Read article
Electronic cigarettes are making smoking cool again, and may entice kids to try tobacco cigarettes. This is according to a May survey of Brogan Talks to Women, an informal community of female consumers we tap regularly for opinions and insights … Read article
Father’s day is right around the corner. And while research shows that dads generally get less gifts and goodies than moms do for Mother’s Day, Dove’s latest ad could change the trend this weekend. Get some tissues ready if you … Read article
One of Brogan’s early clients (back in the ‘80s when we were still Brogan Kabot) was Mountain Valley Spring Water. Bottled water wasn’t such an easy sell in the ‘80s; the prevailing thought was, why pay for water when you … Read article