The holidays are a few weeks away, but brands are already getting a head start on their marketing campaigns for the season. If you’re a brand looking to create an effective campaign for the holidays or need some last-minute inspiration, … Read article
Brands are using creativity to increase engagement with their target audience now more than ever. That’s because great advertising is so much more than just providing information. It’s about making a great impression, creating something visually arresting and getting your … Read article
“Just one more episode,” says a young Millennial before they fall asleep. “To be continued?! I have to know how it ends,” cries another. “Want to watch a show?” a wife asked her husband three hours and six episodes ago. … Read article
Food. It’s on everyone’s minds and the subject of daily conversation. What’s for dinner? What are you eating? What’s for dessert? May I have the recipe? Are there doughnuts in the kitchen? As if our food frenzy wasn’t already enough, … Read article
If you work in the advertising industry, you might think no one else understands what you do every day. Does anyone spend hours scrolling through stock photography sites or social media channels as a part of their job description? Are … Read article
The act of binge watching has officially become a pop culture phenomenon. People are watching episode after episode after episode. In fact, they’re watching so many episodes that the idea of finishing an entire series in one weekend is no … Read article
I wasn’t much of a Barbie girl. My older brothers may have had something to do with it. Tony and John were always on the go, peeling out of the driveway on BMX bikes, wading in the pond to collect … Read article
It’s that time again. The state of Michigan has officially divided into two (very, very) separate groups: those who root for the Michigan Wolverines and those who root for the Michigan State Spartans. The two football teams face off tomorrow … Read article
Redesigning your website? You have probably picked up some web lingo along the way. Search engine optimization, back end, sitemap, HTML, QA – but what do they all mean? What was once an exciting initiative has turned into a vocabulary … Read article
If you’re in marketing, you may have heard the terms sub-branding and brand extension. But what’s the difference? Well, there’s a big difference. Let’s break it down. What is sub-branding? Sub-branding is when a main brand creates a subsidiary or … Read article
Watching TV was once a family event. A ritual even. But watching TV isn’t just “watching TV” anymore. It’s turning on a TV show and folding the laundry. Turning on a TV show and eating dinner. Turning on a TV … Read article
