A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Healthcare marketing to champion Michigan hospitals.
Concerned about the state of affairs for healthcare reform? Wondering how it’s all going to shake out, but feeling helpless and unsure how to get involved? Our client, Michigan Health & Hospital A … Read more
Looking for Millennials? Seeking marketing magic? Hit the library.
Ask a Millennial to explain the sharing economy and she’ll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she’ll show you her library card. Libraries have been around since Benjamin Fra … Read more
Talk finance to me: how to market your financial brand to women.
Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry i … Read more
Weekly Recap – November 10, 2017
Strange Mode. Some Lyft users found themselves on spooky, Stranger Things-inspired rides. Five spice girls. Six guys named Herb. KFC hints at secret recipe and rewards the Twitter user who notices. To … Read more
How alcohol is influencing shoppers online and off.
I’m wearing a scarlet sweater today. It’s the one I bought when I’d had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish … Read more
Financial insecurity is making Millennials postpone marriage.
If you wanted to marry the love of your life, how much would it cost you? Probably a lot more than you’d think. Of course, everyone’s dream wedding is different, which means no grand total is the same … Read more
Weekly Recap – November 3, 2017
Women are still underrepresented in STEM careers. This powerful campaign hopes to help change that. There’s a note for that. Apple stylizes the music note to represent different genres and artists. Un … Read more
5 tips teens can teach your brand about social media success.
Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight. The young generation that was born into the socia … Read more
Marketing Statement – Fourth Quarter 2017
Blissfully ignorant. That’s one way to describe the financial state of Millennials as they head down the aisle today. Many know little or nothing about their partner’s spending habits, according to a … Read more
Healthcare Checkup – October 2017
HCIC was a definite highlight this month with the newest digital and Internet developments – see our take. Plus, lots of other happenings and trends for you from DNA kits to virtual reality marketing … Read more
