It’s official. Reward programs have taken over. To date, 65 percent of marketers have implemented a brand loyalty program—offering customers points, prizes, money and miles for making purchases and engaging in certain experiences… and consumers love it. More than 60 … Read article
It’s officially the holiday season. Starbucks launched this year’s holiday cup and HoneyBaked Ham is getting social to boost sales. Brands are also getting seriously seasonal on Pinterest. Known as the “visual bookmarking tool that helps you discover and save … Read article
I say General Electric, you say… Dishwashers. Well, at least that’s what I would say. Consumers are self-centered like that. Sure, I’m aware that GE is deeper than household appliances. If pressed, I might say energy solutions or something equally … Read article
“Creativity is putting your imagination to work, and it’s produced the most extraordinary results in human culture.” – Sir Ken Robinson Creativity has several definitions. Some say it’s the generating of original thoughts. Others say it involves the imagination. Or … Read article
It’s that time of year again when Starbucks goes holiday red, adding a pop of color and caffeine to every cup. Something about this traditional holiday promotion has one consumer group seeing red. We’ve got the skinny, the grande and … Read article
Ever wondered how brands determine color palettes? How McDonalds, T-mobile, Coca-Cola and many more created their logos? Or how brand standards are developed and executed? All of these elements are strategically implemented through graphic designers, art directors and creative directors. … Read article
The recession put the big freeze on credit cards. The risk of revolving credit and increased debt load proved a bit too much in the face of joblessness, inflation and underemployment. For a time, Capital One even stopped pestering people … Read article
The holidays are a few weeks away, but brands are already getting a head start on their marketing campaigns for the season. If you’re a brand looking to create an effective campaign for the holidays or need some last-minute inspiration, … Read article
Brands are using creativity to increase engagement with their target audience now more than ever. That’s because great advertising is so much more than just providing information. It’s about making a great impression, creating something visually arresting and getting your … Read article
“Just one more episode,” says a young Millennial before they fall asleep. “To be continued?! I have to know how it ends,” cries another. “Want to watch a show?” a wife asked her husband three hours and six episodes ago. … Read article
Food. It’s on everyone’s minds and the subject of daily conversation. What’s for dinner? What are you eating? What’s for dessert? May I have the recipe? Are there doughnuts in the kitchen? As if our food frenzy wasn’t already enough, … Read article
If you work in the advertising industry, you might think no one else understands what you do every day. Does anyone spend hours scrolling through stock photography sites or social media channels as a part of their job description? Are … Read article