Healthcare has increasingly become more accessible for patients in their own home. With services like telehealth and health portals, patients no longer have to sit in waiting rooms exposing themselves … Read more

Let’s talk tech. Google takes assistance to the next level with a fun home. Fast-food brands vs. fast-casual restaurants. Ever dream about being the star of your own Super Mario game? Well, now you ca … Read more

Sorry, we can’t help you out with your NCAA basketball bracket – you’ll have to guess those stats for yourself. But we do have some data on who’s spending the big bucks on marketing for the tourn … Read more

The Brogan crew is preparing to depart on our annual Mystery Trip. And Delta’s “Runways” ad has us excited for takeoff. With International Women’s Day this week, this video about the gender pay gap is … Read more

“I saw Cady Heron wearing army pants and flip flops, so I bought army pants and flip flops.” While that principle of influencer marketing is still prevalent, this marketing tactic has grown more compl … Read more

Is your hospital or healthcare organization talking about “Touchpoints”? Maybe you’ve even been asked to measure Touchpoints – and admittedly felt a little caught off guard? The first step to analyzin … Read more

Two-thirds of boomers own a smartphone. So why do marketers only target younger generations with mobile ads? Pure Gold. A trendy beer without the guilt. Why ditch an 85-year-old crocodile logo? To bri … Read more

Email marketing? It may not sound like the coolest form of marketing. I mean, it’s not a series of TV spots that the whole world will see. It’s not a digital ad that will follow people from websi … Read more

Alexa as a home health aide? Anxiety the most common mental health affliction for Gen We? Cleveland Clinic concierge docs? Check out more on these, other trends and our take on them. VITAMIN B & P … Read more

Imagine walking into your grocery store and heading to the bread aisle to pick up your go-to loaf of whole grain. Just then, you receive a notification on your phone that your favorite bread is on sal … Read more