When was the last time an advertisement made you think? Was it a billboard? A commercial? A print ad? A social media status update? Regardless of the medium, the ad made you think. It changed your perception. It disrupted your … Read article
Nonsmokers and seat-belt wearers can get a break on insurance. So can people with healthy BMI, blood pressure and cholesterol levels. So, why not go deeper and reward consumers for the tactics they use to stay healthy—like running marathons. So … Read article
Information. It’s what the newly diagnosed and their loved ones crave. Insights from patients and survivors is especially prized. These are folks who have been in your hospital gown, tried that med, endured that treatment and lived to tell the … Read article
Let’s talk costs. According to a Duke University study of nearly 2,000 physician-patient conversations published in the journal Health Affairs found that when patients brought up costs during office visits, doctors deflected. But, talking about costs isn’t any easier for the patient. … Read article
Patients are becoming increasingly cost-conscious, but physicians aren’t comfortable talking about price. A Duke University study of nearly 2,000 physician-patient conversations published in the journal Health Affairs found that when patients brought up costs during office visits, doctors deflected. Most … Read article
How many online videos have you watched today? Probably more than you want to admit. You’re in good company. We love video and why not? It’s easy to consume, entertaining and memorable. According to Forrester Research, one-minute of video is … Read article
Millennials aren’t in any rush to put a ring on it. Compared to older generations, Millennials are slow to wed. A recent Gallup poll found 64 percent of 18- to 29-year-olds today are single and not living with a partner, … Read article
Brogan & Partners has been awarded silver and bronze at the 37th Annual Telly Awards and gold at the Summit Creative Awards for their work with Frankenmuth Insurance, Michigan First Credit Union and Michigan Women’s Foundation. A silver Telly was … Read article
What do you think of when you hear the word “Millennial?” Do you think “carefree” or “caregiver?” According to an AARP study, of the roughly 40 million U.S. adult caregivers, 25 percent are Millennials. That’s right, Millennials. But how can … Read article
What do you think of when you hear the word “Millennial?” While some believe this cohort is “carefree,” “entitled” or “selfish,” some are shaking this notion altogether when it comes to this cohort’s most recent duty. Caregiving. Here are 4 … Read article
BIRMINGHAM, Mich., May 10, 2016 — Brogan & Partners has been awarded two gold Aster Awards, three silver and two gold Healthcare Marketing Awards for their work with ComForCare, Covenant HealthCare, Franciscan Alliance and the Scleroderma Foundation Michigan Chapter. Silver … Read article
“Disrupt yourself!” This was CEB Iconoculture’s Research Director Kate Muhl’s battle cry at the 10th annual CEB Iconoculture Iconosphere. The challenge was tossed into her welcome and used liberally throughout the two-day conference, where brands and agencies meet annually to … Read article