Brogan & Partners has been awarded silver and bronze at the 37th Annual Telly Awards and gold at the Summit Creative Awards for their work with Frankenmuth Insurance, Michigan First Credit Union and Michigan Women’s Foundation. A silver Telly was … Read article
What do you think of when you hear the word “Millennial?” Do you think “carefree” or “caregiver?” According to an AARP study, of the roughly 40 million U.S. adult caregivers, 25 percent are Millennials. That’s right, Millennials. But how can … Read article
What do you think of when you hear the word “Millennial?” While some believe this cohort is “carefree,” “entitled” or “selfish,” some are shaking this notion altogether when it comes to this cohort’s most recent duty. Caregiving. Here are 4 … Read article
BIRMINGHAM, Mich., May 10, 2016 — Brogan & Partners has been awarded two gold Aster Awards, three silver and two gold Healthcare Marketing Awards for their work with ComForCare, Covenant HealthCare, Franciscan Alliance and the Scleroderma Foundation Michigan Chapter. Silver … Read article
“Disrupt yourself!” This was CEB Iconoculture’s Research Director Kate Muhl’s battle cry at the 10th annual CEB Iconoculture Iconosphere. The challenge was tossed into her welcome and used liberally throughout the two-day conference, where brands and agencies meet annually to … Read article
When was the last time a brand made you stop and think? It doesn’t happen often. Brands entertain and affirm, but rarely do they provoke and disrupt. Like Coca-Cola’s “America the Beautiful” ad, the “#LikeAGirl” initiative from Always or Colgate’s … Read article
Are Millennials getting enough sleep? What about exercise? We know that 50 percent of Millennials look up health related information online, while 27 percent use wearables to track their activity. But what else is this cohort doing when it comes … Read article
Trends come and go, but these two seem to be sticking around. Let’s take a look: 1. Print ads are still relevant. Open a magazine, any magazine. What do you see? Advertisements and tons of them. From personal care items … Read article
We already know this audience is mindful when it comes to their health. But what else is this cohort doing when it comes to their wellness? According to the Communispace study Healthcare Without Borders: How Millennials are Reshaping Health and … Read article
Visuals are a major component of social media marketing. According to HubSpot, visual content is more than 40 times more likely to be shared on social media than other types of content. HubSpot also found that 71 percent of online … Read article
Did you find your match? No, not a love interest–your residency match. March marked the month in which medical students nationwide found out where they will be completing their residency. But, no matter where they land, one thing is crucial. … Read article
It’s not just consumers who are talking in visuals. Brands are, too. Today, brands are finding more ways to communicate and share their story visually. They’re even inclined as to create their own branded emojis. Digiday refers to this as … Read article