Picture this. You are on social media and come across a picture of an artfully captured acai bowl. You scroll passed that to find someone’s post about their new weightlifting goal. How come? Well, according to CEB Iconoculture research, fitness-minded consumers … Read article
By now, you should have seen or at least heard of the Always #LikeAGirl campaign. The campaign not only challenges stereotypes, but inspires a culture that accepts women without limiting them. But, good thing too, this isn’t new. Throughout the … Read article
BIRMINGHAM, Mich., August 8, 2016 — Delta Dental of Michigan, a leading dental benefits provider, has hired Brogan & Partners to develop a targeted creative and multimedia campaign to increase utilization of the Healthy Kids Dental (HKD) program statewide. Ellyn … Read article
Whether it’s a photo of beautifully organized food or yogi-masters on a beach, health and fitness have become major trends in social media. Although some may see posting about health and fitness as spurring jealously or shame on individuals who … Read article
Are you a patient trying a new med? What about trying a new hospital? Treatment? Well, there’s a community for you. In fact, patients are seeking patients to learn their stories, experiences and find a support system and community. Consumers … Read article
The Road to Rio has been long and winding—not just for the athletes, but for brands, too. As always, if your brand is an official sponsor of the Olympic Games, you’re golden. The problem? Only a few are. (Looking … Read article
You can take the consumer out of the Great Recession, but you can’t take the Great Recession out of the consumer. What does mean for your financial brand? It’s time to get creative. Like doling out insurance discounts for marathoners. … Read article
“There’s a coupon for that.” Not only does this phrase seem to permeate conversation when talking about upcoming purchases, but it has turned into a financial mindset. Consumers may be out of the Great Recession, buy you can’t take the … Read article
BIRMINGHAM, Mich., July 25, 2016 —HoMedics, a world leader in personal wellness, is partnering with Brogan & Partners to develop the creative platform to launch their new line of essential oils and diffusers–Ellia. Brogan & Partners’ work with HoMedics includes … Read article
Are you up to date on the latest Facebook algorithm changes? In its ongoing quest to give users more of what they want, Facebook is promoting posts from friends and demoting Pages on the Newsfeed. Don’t worry. We’ve got your … Read article
I can’t sit still. I’m looking for excuses to trek upstairs and parking further away from the office. Yesterday, I marched in place while blowing my hair dry. This morning I cha-cha’d at the stovetop while scrambling eggs. My husband … Read article
In less than a week, Pokémon Go has ignited a national gaming revolution. The mobile app encourages gamers to get up and get outside to play not only in the real world, but virtually too. But that’s not all. Pokémon … Read article