Young, cash-strapped Millennials are leaning on their parents for help today. Still they’re not letting old-fashioned barriers like credit scores stand in the way of big purchases. Meanwhile, their affluent counterparts are using robo-advisers to build their next eggs. Millennials … Read article
Let’s face it, we’ve all Googled our symptoms before. That rash, pain or cough. According to Google, 1 percent of queries are symptom related. That’s millions of searches surrounding symptoms and signs of illness. So, what does this mean for … Read article
You know it is 2017 when you can officially count a glass of wine or reading a good book as part of your self-care routine. But, what does self-care really mean? According to CEB Iconoculture research, self-care encompasses the mental, physical, … Read article
Ad-blocking software popularity is growing across desktop and mobile devices, despite the best efforts of Facebook and Google to stem advances, according to PageFair’s 2017 Adblock Report. All told, internet users worldwide had installed ad-blocking software on 616 million mobile … Read article
Patients consult Google pretty regularly for healthcare advice. (Doctors love it.) How regularly? About 1 percent of Google searches are symptom-related. That’s millions of queries about colds, fevers and mysterious rashes, among other ailments. And millions of patients self-diagnosing largely … Read article
Debating which visual social platform is better for your brand? Let’s break it down filter-by-filter, post-by-post, percentage-by-percentage. Active users and audiences. To date, Snapchat has: 150 million active users 100 million daily users Instagram has: 600 million registered users 400 … Read article
Who couldn’t use a little inspiration—especially when it’s right at your fingertips. Kate Spade New York rang in 2017 with a mission to make this year a little more joyful by motivating acts of kindness. We’re feeling it. Cheerful and … Read article
Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for more relatable messages and attainable goals. They’re … Read article
It’s the one night everybody channels their inner Don Draper. Like the fictional “Mad Men” creative director, we carefully scrutinized the Super Bowl ad lineup, scoring spots based on creativity, memorability and relatability. We’d been waiting months for this very … Read article
BIRMINGHAM, Mich., Feb. 3, 2017 — Brogan & Partners has named one new associate and several new hires. Ellyn Davidson, president, made the announcement. Tamra Marinello, corporate support specialist, is the agency’s newest associate. Marinello joined Brogan four years ago. … Read article
If blogging isn’t part of your marketing plan, you might want to reconsider. Here’s why. Blogs are like investments. One in 10 blog posts are compounding, meaning organic search increases their traffic over time (HubSpot) Blogs build traffic. B2B companies … Read article
Look good, feel good? Consumers today might have proven that motivational message no longer effective. According to CEB Iconoculture research, there has been a shift in the way consumers feel about personal health. Instead of placing physical appearance as top … Read article