What do Lyft and Taco Bell have in common? Late-night customers. The ride-hailing company and fast food chain put passenger and diner together after months of informal research. Introducing “Taco Mode,” an in -app option for Lyft passengers. “We realized … Read article
Time is not kind to websites. In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Your organization may shift focus, launch new products and services, invest in … Read article
Vasectomy is more effective, cheaper and safer than female sterilization. That’s why it’s the preferred choice for birth control in many countries like Canada and the U.K. But not the U.S. In fact, female sterilization is twice as popular as … Read article
Consumers remember sexy ads, but they’re fuzzy on the details—like product and brand. This according to a study published at ScienceDaily.com. Researchers considered 78 peer-reviewed advertising studies published over three decades, measuring consumer recall among men and women. “We found … Read article
Marketers make ads. Ad blocking software blocks ads. There’s a reasonable assumption that we wouldn’t like each other. Thankfully, there’s hope. While ad blocking is becoming more popular, the facts of the software are often overshadowed by the fear that we’re … Read article
Brogan & Partners has added three new account coordinators to its team. Brogan President Ellyn Davidson made the announcement. Ashlen Olive of Ypsilanti graduated from Eastern Michigan University where she studied marketing. She previously worked as a marketing specialist at the … Read article
Across every industry, social media is different – and it’s always changing. Content that works well for a financial services brand? It might not perform for a hospital. And over time, it might not perform at all. That’s why it’s … Read article
Whether you love, hate, or love to hate Snapchat’s dancing hot dog guy, you can’t deny that he’s popular. On July 4, one of the first dancing hot dog memes hit Twitter and has captivated consumers ever since. With plenty … Read article
We’ve all been upset while waiting a little longer than expected in a waiting room. We’ve all had a negative experience, or two, with an office manager or billing specialist who didn’t make things right. We all know someone who … Read article
When it comes to banking, women are just as likely as men to have the basics—checking, savings, mortgage, retirement plans. In fact, women typically research and initiate bank relationships for the family. But when it comes to stocks, mutual funds … Read article
They’re tech natives. They’re constantly connected. They value diversity and social justice. And they can’t balance a checkbook. So, how can financial brands turn Gen We’s weakness into a win-win? And (of course) Millennials, too. Well, these people care less … Read article
Patients today are relying heavily on the internet for health and wellness needs. Is your hospital prepared? Stay ahead of the curve with these five key tactics. Provide accurate medical information. Fact: 59 percent of adults search online for health … Read article