On March 15, our office at 800 North Old Woodward closed. But come Monday, our virtual offices opened across metro Detroit (and even Ohio). With a team of 26, plus two new hires set to start, the decision to work … Read article
In 1995, Americans flocked to theaters to see Outbreak. They watched intently as scientists struggled to stop a deadly virus from spreading, which feels eerily similar to what we’re watching today. But, that’s not all we’re watching. Amidst the ever-concerning … Read article
To date, the World Health Organization has identified more than 118,000 confirmed cases of the novel coronavirus COVID-19. And companies across the country (and undoubtedly, the world) are identifying ways to help stop the spread. Here’s how brands big and … Read article
Cleaning out your closet? It just got a lot more social. Thanks to companies like Poshmark, peer-to-peer transactions are now possible… and profitable. With an online marketplace that feels like a social media site, Poshmark’s 60 million users create custom … Read article
If you’re an avid podcast listener, you’re aware of the ads that hosts include in their shows to monetize their content. However, from a business perspective, has your company considered getting involved? Surprisingly, podcast marketing is becoming a very effective … Read article
In the simplest terms, coronaviruses are a large family of viruses, which can cause illness. According to the Centers for Disease Control and Prevention, cases have ranged from mild to severe symptoms (fever, cough and shortness of breath), and even … Read article
We’ve all seen how one company’s new product or campaign (ex: Popeyes Chicken Sandwiches + White Claw) can go viral across the internet… the question is, how? Brands strategically plant their product as a social media trend, or does a … Read article
Virtual reality, face masks and quarantines are relieving fear and symptoms. And while GenZ and Millennials trust celebrities, older adults still tune into TV commercials; marketers are taking LinkedIn and connected vehicles for a spin. SHSMD’s FutureScan and CHNAs pave … Read article
Have you ever posted a picture, received a low amount of likes and then deleted the picture? You posted the picture because YOU liked it. It shouldn’t matter what others think, and that’s what’s most important. And Instagram believes so, too. … Read article
As young adults, the one thing on all of our minds is MONEY. Though we may not have a lot of it, it runs our world. At this point in your life, your parents may be pulling back on their … Read article
Artificial Intelligence will benefit your health in many ways, according to David Allard, M.D., Chief Medical Officer at Henry Ford Health System, but it will never replace your doctor. Rather, it will augment what your doctor does. “A.I. is like … Read article
Think back to 2014. Remember when the ALS Ice Bucket Challenge became a viral internet sensation? You couldn’t visit Facebook without watching videos of your friends and family members drenching themselves in ice water – all in effort to raise … Read article