As an advertiser, you might think I’m not as influenced by the ads I see. And for the most part, you’d be right. When driving by outdoor boards, for example, I mark them up with my mental red pen if … Read article
In early 2020, the COVID-19 pandemic froze our daily lives, isolating consumers in their homes. Many businesses had to find different ways to reach and interact with their customers, so many turned to social media. In March of that year, … Read article
The average person spends about two and a half hours on social media a day, so to make a social media campaign memorable, you really have to get creative and think outside the box. Some campaigns have done this, been … Read article
FERNDALE, Mich., July 20, 2022 – Brogan & Partners has elevated Emily Wagner to Partner. Wagner has a bachelor’s degree from Oakland University and started at Brogan as an intern in 2014. Over the years, she has honed her marketing expertise … Read article
Advertising on social media has proven time and time again to be a cost-effective solution with high rates of return. By delivering paid ads to both present and prospective customers, your creative content can help build brand awareness, increase conversions … Read article
Solely because of TikTok, the fastest-growing social media platform, I’ve made new recipes like overnight oats with protein powder and a “healthy” dupe of the Taco Bell quesadilla. I’ve tried life hacks, like leaving a scrub brush filled with Dawn … Read article
Amazon introduced Prime Day in 2015 as a way to give Black Friday deals exclusively to their Prime members. The day proved to be a major success, with more than 34.4 million items sold that day. Now, it’s became a … Read article
A few years ago, only techies were talking about the Metaverse. Today, even my husband (who still uses a flip phone) has heard of it. But just because we’ve heard about it doesn’t mean we know what it is, exactly. … Read article
In honor of Juneteenth, we asked our employees, clients, partners, neighbors, friends and family members to help us give $300 donations to 10 Black organizations, with all of the above nominating worthy causes in our Facebook comments. Now, our winners … Read article
In 2021, 71.1% of consumers said they watched short-form videos daily… and that number only continues to rise for 2022. With social media users now seeking out videos over long-form content or still photography, platforms are changing to make video … Read article
Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always important to remember that once … Read article
Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands overpromise and underdeliver, mismanage their social … Read article