Advertising on social media has proven time and time again to be a cost-effective solution with high rates of return. By delivering paid ads to both present and prospective customers, your creative content can help build brand awareness, increase conversions … Read article
Solely because of TikTok, the fastest-growing social media platform, I’ve made new recipes like overnight oats with protein powder and a “healthy” dupe of the Taco Bell quesadilla. I’ve tried life hacks, like leaving a scrub brush filled with Dawn … Read article
Amazon introduced Prime Day in 2015 as a way to give Black Friday deals exclusively to their Prime members. The day proved to be a major success, with more than 34.4 million items sold that day. Now, it’s became a … Read article
A few years ago, only techies were talking about the Metaverse. Today, even my husband (who still uses a flip phone) has heard of it. But just because we’ve heard about it doesn’t mean we know what it is, exactly. … Read article
In honor of Juneteenth, we asked our employees, clients, partners, neighbors, friends and family members to help us give $300 donations to 10 Black organizations, with all of the above nominating worthy causes in our Facebook comments. Now, our winners … Read article
In 2021, 71.1% of consumers said they watched short-form videos daily… and that number only continues to rise for 2022. With social media users now seeking out videos over long-form content or still photography, platforms are changing to make video … Read article
Social media is one of the most powerful tools to boost a brand’s reach and relatability. But, when you’re not careful, it can also hurt your reputation if there’s backlash from a post. It’s always important to remember that once … Read article
Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands overpromise and underdeliver, mismanage their social … Read article
Rainbows. We wear them and wave them, and now, thanks to Canada-based bank BMO Financial Group (with agency FCB Canada), we can deposit them. In celebration of Pride Month and in support of the LGBTQ+ community, BMO is doing more … Read article
A royal reminder: Book or attend your annual “Ma’ammogram” appointment. With millions expected to celebrate Queen Elizabeth’s 70 years on the throne, Breast Cancer Now, a charity based in the United Kingdom, is using the Platinum Jubilee weekend for breast … Read article
According to the CDC, 61 million adults in the United States are living with a disability. It’s more important now than ever to ensure the technologies we use every day are inclusive and accessible to those who have a disability. … Read article
If you didn’t get the chance to view last week’s webinar featuring the latest healthcare insights from Monigle, based upon their online quantitative survey of over 28,000 U.S. respondents, here are my key takeaways from this very worthwhile hour: National healthcare … Read article