Authenticity is an important, though fuzzy concept. Important because most consumers opt for authentic brands over and above their competitors. And fuzzy because authenticity can be difficjult to define. Authentic brands are correlated with heritage, high quality and transparency. Hit … Read article
They say a single image is worth a thousand words. This adage has helped make Instagram popular among retail brands. But what about nonprofits? Can a picture capture the power of a cause? Oh yeah. From museums to charities, organizations … Read article
#TheDress tore just about everyone in the world apart, including the Brogan & Partners office. Was it blue and black? Was it white and gold? We all had a different opinion, and so did the marketing departments behind some of … Read article
Did you know there are almost 3,000 four-year colleges in the U.S.? Each year, more than 21 million high school students are expected to pursue an undergraduate degree by attending one of them—but, which one? And how will they choose? … Read article
Initially a friends-and-family photo sharing platform, Instagram has recently morphed into a commerce catalyst. With the advent of the new sponsored post format, brands are experimenting with paid promotion and infiltrating consumer feeds. According to CEB, users are turning to … Read article
Let’s be honest. We’ve all snapped a photo of our meals at some point. Maybe it was the creative latte art, the mouthwatering Italian style pizza or the chocolate lava cake dessert that we never want to forget. We’ve all … Read article
The Super Bowl is always a big night for the advertising industry, but Super Bowl XLVII was one of the biggest. Beyoncé had just performed her first halftime show. The San Francisco 49ers and the Baltimore Ravens had taken the … Read article
When you think of industries that are obvious candidates for Instagram, food, fashion, travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the visual storytelling platform that helped build a community of … Read article
Most people in the business define real time marketing as a status update or a tweet performed on-the-fly—written to tie a brand or a product into a current event. At Brogan & Partners, we define it as pure brilliance. When … Read article
With more than 400 million active users, over 80 million photos shared daily and some five billion likes per day, Instagram is a strategic medium for brands looking to engage and expand their audience, notably mobile users. In short, it’s … Read article
In 2015, nothing is considered official until it’s on social media. So if your brand lacks a strong social media presence, it’s time to invest in it. But this means more than just registering for multiple accounts. How your brand … Read article
Content can be defined as any form of media that shares your branding message. This can be done through photos, video, audio and written posts. All of these mediums can be shared on your social platforms and can help spread … Read article