Insider Intelligence reports nearly 33 million mothers in the U.S. will use the internet this year – more than any other group of people – making them one of the most powerful demographics for advertisers to target. But, to do … Read article
About a month ago, Ryan Reynolds shared a new spot for his wireless company, written entirely by ChatGPT, which is powered by artificial intelligence (AI). He asked the bot to write a commercial for Mint Mobile in his voice, use … Read article
When you’re on the hunt for the best pizza in town, a trendy cocktail lounge or a wedding florist who understands your aesthetic, where do you turn? While many of us would answer “Google,” Gen Z is increasingly answering “social.” … Read article
Advertising became difficult during the pandemic, so companies had to change their methods to continue promoting their products. Many turned to affiliate marketing, especially due to its success on YouTube and social media platforms. Now that we’ve mostly rebounded from … Read article
Apple has more than one billion iPhone users worldwide. So, while advertising is an important factor for the company, they have some freedom to get creative. That’s exactly what they did in one of their most successful, user-generated campaigns, #ShotoniPhone. … Read article
The shelves are (mostly) stocked, the lists are being written and the delivery trucks are running seemingly day and night. Holiday shopping for 2022 is well upon us. But with another year of worldwide change, what will this season of … Read article
Last week I had the pleasure and privilege of attending Digital Summit Detroit 2022. What a reviving experience to be back, enjoying events in person after a long hiatus. The vibe and the energy were contagious. These are a few … Read article
If you were unable to attend this worthwhile SHSMD webinar yesterday, take these few minutes to note the key highlights. Presented in succinct, best-practices podcasting fashion by Bill Klaproth, Director of Marketing for Doctor Podcasting, here are my top nine … Read article
To help raise brand awareness, U.S. insurance companies have long since chosen to lead with – and heavily lean on – TV and video, but believe it or not, the gap between digital and traditional advertising has been closing for … Read article
With 82 million songs and over 406 million users, Spotify has become a top music streaming app worldwide. But there’s more to Spotify than just music. In 2017, the company took social media by storm when they reintroduced the previous … Read article
All hail connected viewing and the streaming revolution… because according to eMarketer, the average U.S. adult will spend more time watching digital video than TV in 2024. What is digital video? To put it simply, this is your YouTube, Netflix, … Read article
Imagine being able to work in paradise for a year. Imagine finding that opportunity on social media. In 2013, Tourism Australia relaunched a previously successful campaign, The Best Jobs in the World, and made dreams come true for a handful … Read article