Women have their own language, and the best marketing to women agencies understand this. Mothers and daughters especially, have a unique relationship and to understand this and make an emotional connection that transcends commercialism, is true genius. One of my … Read article
When I first heard about EasyLunchboxes from a pushy very enthusiastic friend, there was only way to buy the bento-style trays and cooler bags. You had to go to the website and pay at least $9 in shipping. But so … Read article
Another August, another Susan G. Komen 3-Day. As you read this, I’m walking my fifth 3-Day with the 40 friends and relatives who make up Team Ta Ta Breast Cancer. We’ll be walking 60 miles over the course of three … Read article
When Omnicare Health Plan embarked upon a recent name change and rebranding to CoventryCares of Michigan, we were honored to become their healthcare marketing partner. There were some unique factors to consider. While a local Michigan Medicaid provider, they are … Read article
Well, the Olympics have come to an end (sigh). The closing ceremonies are over and have successfully spiced up my life. But the completion of the games have left a void in my nightly television routine I have gotten quite … Read article
I’ve been reading a lot about marketing around the Olympics this year, but the story that keeps coming up is how the non-sponsor brands are usurping the limelight from official sponsors. Here are a few of my favorite examples. While … Read article
Herbs? Essential Oils? Reiki? Acupuncture? I’m a believer, which is why I’m always thrilled to learn about the growing acceptance of alternative medicine. The University Hospital’s Connor Integrative Medical Network, Cleveland, Ohio, is the latest I’ve read about. What got … Read article
Who doesn’t love the Olympics? The amazing athletic feats, the moving medal ceremonies, the opening hoopla (which happens in London tonight)—I love all of it. Since I’m in advertising, I also love to see—and study—the ways companies incorporate the Games … Read article
Today is a very tragic day in the aftermath of the late night shooting in Aurora, Colorado that left many victims in its wake. This type of senseless violence in such a public place like a movie theater is unfathomable … Read article
Friendship Circle of Michigan has always been one of my favorite non-profits. They do significant work for families of children with special needs—some are close friends of mine. So of course, I took notice when Friendship Circle sent me an … Read article
Viral videos are an amazing phenomenon. Often, they’re purely about simple entertainment/procrastination. (How many times have my kids exclaimed, “Charlie, you bit my finger?” A lot.) But videos with real messages have legs, too. You’ll find no better example, in … Read article
Recently I discussed three unique brand page examples on Pinterest and how brands are engaging their followers. Upon finding those unique examples, I wondered about the effectiveness of Pinterest brand pages and their potential to lead followers to purchase products. … Read article