We’ve all participated in a cause marketing campaign that asks fans/ followers to vote for your school or organization in order to win a set amount of money to support said school or organization. However, at the end of most … Read article
Today’s trend for shoppers is the term ‘Shoptimization’ or in laymen terms, optimizing your shopping time and shopping budget. With so many choices available in today’s marketplace, shoppers are beginning to realize that paying full price isn’t always necessary and … Read article
SoLoMo – It sounds like a trendy coffee order, but unless your local barista is a marketing expert, they probably aren’t familiar with the term. SoLoMo is an acronym for social, local, mobile. All three are common and proven marketing … Read article
Most of us know someone who has either taken a hiatus from Facebook or cancelled their account altogether. With waning interest from so many – how is it that Facebook continues to post growth quarter after quarter? It’s a bit … Read article
The music festivals of 2013 can teach us a thing or two about social media. Bonnaroo, Lollapalooza and smaller festivals know their young target audience and are taking social media and running with it. They’ve created an entire culture and … Read article
Creating an inspiring workplace and culture: at Brogan & Partners, this is our passion. And while inspiration comes in many forms, for us it’s our clients who make Brogan & Partners an inspiring place to work. Case in point: Michigan … Read article
This short video for Cleveland Clinic will make your heart melt. It’s simple, quiet, real and right on in making an emotional connection with the healthcare consumer, worker, or anyone whose life intersects the hospital environment. As the camera wanders through … Read article
Birmingham, MI, July 31, 2013 – Birmingham businesswoman, Ellyn Davidson, Managing Partner at Brogan & Partners was honored with the Everyday Hero Award at the annual “Night of Heroes” event. The RARE Everyday Hero Program, a Winning Futures’ program, is … Read article
Google Glass began testing in 2012. It’s a wearable computer with a head-mounted display that is able to display info very similarly to a smartphone but in a hands-free format. The image appears in the user’s line of vision slightly … Read article
Have you been hearing a lot about “native advertising”? If you’re anything like me, when you first heard the terminology, you may have conjured up images such as this: Which would be native AMERICAN advertising, not native advertising. So what is native … Read article
Birmingham, Mich., July 17, 2013 — The Scleroderma Foundation Michigan Chapter has named Brogan & Partners as its agency. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement. Brogan & Partners will act as the agency for all of the Scleroderma … Read article
Birmingham, Mich., July 12, 2013 — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, has won three Gold 2013 Gold Aster Awards for Excellence in Medical Marketing for its recent work with the Michigan Department … Read article