One of the most exciting things about the media world is that it is constantly evolving. Almost every form of traditional media is now somehow intertwined with social media. Media plans incorporate entirely different components than they did five years ago, like Facebook engagement ads, mobile banner ads and YouTube ads; as opposed to a stand-alone traditional television or radio buy.
Brogan & Partners Blog
How reality television builds brand loyalty.
Just as Tiffany’s long lost brother is revealed, the television screen blacks out and a commercial plays. Instead of heading to the kitchen and grabbing a snack or watching the commercial, I grab my phone and log in to Twitter, … Read article
Google Authorship – is it for your brand?
Here’s a little background on what Google Authorship is: Google was incorporated on September 4, 1998 and since September 5th of that year, marketers have been trying to be on top of the SERPs (search engine results page). Then Google+ … Read article
Target gives back to schools.
We’ve all participated in a cause marketing campaign that asks fans/ followers to vote for your school or organization in order to win a set amount of money to support said school or organization. However, at the end of most … Read article
Shop until your smartphone dies.
Today’s trend for shoppers is the term ‘Shoptimization’ or in laymen terms, optimizing your shopping time and shopping budget. With so many choices available in today’s marketplace, shoppers are beginning to realize that paying full price isn’t always necessary and … Read article
SoLoMo – say what?
SoLoMo – It sounds like a trendy coffee order, but unless your local barista is a marketing expert, they probably aren’t familiar with the term. SoLoMo is an acronym for social, local, mobile. All three are common and proven marketing … Read article
Is Facebook fatigue putting the platform to bed?
Most of us know someone who has either taken a hiatus from Facebook or cancelled their account altogether. With waning interest from so many – how is it that Facebook continues to post growth quarter after quarter? It’s a bit … Read article
Lessons in social media from music festival brands.
The music festivals of 2013 can teach us a thing or two about social media. Bonnaroo, Lollapalooza and smaller festivals know their young target audience and are taking social media and running with it. They’ve created an entire culture and … Read article
MI Healthier Tomorrow inspires.
Creating an inspiring workplace and culture: at Brogan & Partners, this is our passion. And while inspiration comes in many forms, for us it’s our clients who make Brogan & Partners an inspiring place to work. Case in point: Michigan … Read article
Innovative healthcare marketing example #18.
This short video for Cleveland Clinic will make your heart melt. It’s simple, quiet, real and right on in making an emotional connection with the healthcare consumer, worker, or anyone whose life intersects the hospital environment. As the camera wanders through … Read article
Birmingham businesswoman honored as everyday hero.
Birmingham, MI, July 31, 2013 – Birmingham businesswoman, Ellyn Davidson, Managing Partner at Brogan & Partners was honored with the Everyday Hero Award at the annual “Night of Heroes” event. The RARE Everyday Hero Program, a Winning Futures’ program, is … Read article
Will Google Glass be the vision everyone wants in the future?
Google Glass began testing in 2012. It’s a wearable computer with a head-mounted display that is able to display info very similarly to a smartphone but in a hands-free format. The image appears in the user’s line of vision slightly … Read article