Everyone seems to be talking about Millennials. But don’t be surprised if brands begin to shift their attention to this generation’s younger sibling: Gen We. Also known as Generation Z, iGen, Zeds or Post-Millennials, Gen We refers to people born … Read article
BIRMINGHAM, Mich., December 4, 2015 — Brogan & Partners has been awarded the coveted Best of Show at Adcraft club of Detroit’s ninth annual The D Show for its work with the Michigan Women’s Foundation’s Enough SAID (Enough Sexual Assault … Read article
In 2015, restaurant loyalty program memberships rose 107 percent, and today, more than 55 million Americans are members of at least one restaurant or fast food reward program. Whether it’s coffee, fast food, fine dining, bakeries or bars, brands have … Read article
2015 was a big year for this visual-only social platform. From updates to current features to new editing options and filters, Instagram has been reshaped to better suit its audience. For retailers, it was all about the advertising program. Having … Read article
They say it’s better to give than to receive, and at Brogan & Partners, we couldn’t agree more. That’s why we’ve compiled a list of 15 charities our team members support wholeheartedly—many giving their time and talent to volunteer positions … Read article
Now that retailers have managed online commerce, they’re inviting consumers back into the store for an experience called slow shopping. Akin to its distant cousin slow food and step-brother slow travel, slow shopping encourages consumers to luxuriate, savor and linger. … Read article
According to the 2015 COLLOQUY Loyalty Census, there are more than 434 million memberships in retail store reward programs. Why are they so popular within this industry, you ask? Maybe it’s because rewarding people for shopping in retail stores just … Read article
It’s official. Reward programs have taken over. To date, 65 percent of marketers have implemented a brand loyalty program—offering customers points, prizes, money and miles for making purchases and engaging in certain experiences… and consumers love it. More than 60 … Read article
It’s officially the holiday season. Starbucks launched this year’s holiday cup and HoneyBaked Ham is getting social to boost sales. Brands are also getting seriously seasonal on Pinterest. Known as the “visual bookmarking tool that helps you discover and save … Read article
I say General Electric, you say… Dishwashers. Well, at least that’s what I would say. Consumers are self-centered like that. Sure, I’m aware that GE is deeper than household appliances. If pressed, I might say energy solutions or something equally … Read article
“Creativity is putting your imagination to work, and it’s produced the most extraordinary results in human culture.” – Sir Ken Robinson Creativity has several definitions. Some say it’s the generating of original thoughts. Others say it involves the imagination. Or … Read article
It’s that time of year again when Starbucks goes holiday red, adding a pop of color and caffeine to every cup. Something about this traditional holiday promotion has one consumer group seeing red. We’ve got the skinny, the grande and … Read article