Look who’s talking money now. Gen We is growing up and growing into bank accounts, credit cards and student loans. They’re approaching finances with eyes wide open, taking a decidedly sophisticated approach to money. And cautious, like their Millennial brethren. … Read article
Have you used your “Unsick Day” this year? That’s right, we said unsick day. As part of their preventative healthcare campaign, Zocdoc, the healthcare scheduling service, has proposed Unsick Day to allow employees a day off each year to attend routine … Read article
Is it us, or does Gen We rhyme with money? According to CEB Iconoculture research, Gen We encompasses kids up to age 18 (born between 1996 and 2016) and has distinct and unique attitudes when it comes to their own … Read article
BIRMINGHAM, Mich., October 13, 2016 —Woman-owned and managed Brogan & Partners is the new agency of record for Henry Ford Health System. Ellyn Davidson, managing partner for the agency, made the announcement. Henry Ford was Brogan & Partners’ first client … Read article
This spot literally woke me up as I was nodding off to the news last night. For there, in full scrubs, was not only McDreamy (Omg, is he coming back to Greys?!), but Hawkeye (Alan Alda’s “M*A*S*H” character, for those … Read article
Telehealth. You’ve heard about it. Read about it. Maybe thought about trying it. But have you seen a delightful commercial about it? Check out our new TV spot for client, Covenant HealthCare – the first and only hospital in mid-Michigan … Read article
How much time do you spend on your smartphone? Is it part of your routine or do you find yourself addicted? According to eMarketer, U.S. smartphone owners spend over two hours a day using their device: One hour and 54 … Read article
What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is very little distinction between the two. And brands are taking note. Speaking of brands, … Read article
To some, health and wellness go hand in hand. To others, they are distinctly separate. But to consumers, they are almost blurred. According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is very little … Read article
Yes. No. Maybe. Well, it’s complicated. What’s the deal with Millennials and credit cards? Here are four things financial marketers should know: Only a third of Millennials have credit cards. Unlike their older generational relatives, roughly 33 percent of 18- … Read article
Thinking back on the SHSMD healthcare marketing conference of last week, I marvel at the awesome mix of HC industry trends and info, keynote speakers, networking and entertainment. While many deserve applause for their efforts, below is my take on … Read article
Picture this. You are on social media and come across a picture of an artfully captured acai bowl. You scroll passed that to find someone’s post about their new weightlifting goal. How come? Well, according to CEB Iconoculture research, fitness-minded consumers … Read article