A little competition can be a good thing. Especially when brands engage directly with competitors. Here are three clever ways brands are marketing head-on. Boss Baby is no wimp. The box office favorite is taking a friendly stab at one … Read article
Virtual reality is becoming one of the largest opportunities to use sight and sound and create real experiences, without actually being present. Here are three brands that used virtual reality to market their brand: Try Before You Fly – Marriott … Read article
Do consumers’ self-care practices impact their healthcare choices? Today, 90 percent of consumers are already partaking in self-care activities. Could their ad-blocking and scaled-back social presence be a factor? Here’s the scoop. VITAMIN B&P. Self-care and what it means for … Read article
Most people see a social media notification and feel excitement. Someone double tapped their selfie. Or commented on their livestream. Or tagged them in the most topical meme. But, there are some people who see a social media notification and … Read article
Unbanked. It’s how financial institutions refer to consumers who have no checking or savings account. Those who have an account and interact with payday lenders and other alternative financial services are called “underbanked.” There’s lots of research connecting unbanked and … Read article
Have you logged in to your social media accounts to see a post or photo you shared from five years ago and wonder, “What was I thinking?” Don’t worry, you’re not alone. Today, consumers are becoming increasingly more aware, careful … Read article
Some brands struggle to find purpose on social media. For lack of relatable brand content, they resort to posting random memes, celebrating obscure holidays and sharing inspirational quotes. It can be painful to watch. They must envy grocers. Most community … Read article
Young, cash-strapped Millennials are leaning on their parents for help today. Still they’re not letting old-fashioned barriers like credit scores stand in the way of big purchases. Meanwhile, their affluent counterparts are using robo-advisers to build their next eggs. Millennials … Read article
Let’s face it, we’ve all Googled our symptoms before. That rash, pain or cough. According to Google, 1 percent of queries are symptom related. That’s millions of searches surrounding symptoms and signs of illness. So, what does this mean for … Read article
You know it is 2017 when you can officially count a glass of wine or reading a good book as part of your self-care routine. But, what does self-care really mean? According to CEB Iconoculture research, self-care encompasses the mental, physical, … Read article
Ad-blocking software popularity is growing across desktop and mobile devices, despite the best efforts of Facebook and Google to stem advances, according to PageFair’s 2017 Adblock Report. All told, internet users worldwide had installed ad-blocking software on 616 million mobile … Read article
Patients consult Google pretty regularly for healthcare advice. (Doctors love it.) How regularly? About 1 percent of Google searches are symptom-related. That’s millions of queries about colds, fevers and mysterious rashes, among other ailments. And millions of patients self-diagnosing largely … Read article