Who’s the most popular girl at the tech party? How can you reduce your bounce rate? Are Facebook support groups okay? Find the answers here, as well as what marketers can expect in 2019 for Health and Wellness, Cause Marketing … Read article
What was hot in health and well-known in wellness for 2018 might not carry into the new year. As 2019 approaches, brands should reflect on the messages they want to bring with them. And those to leave behind. Here’s a look … Read article
We love wearable health technology. We take it to the gym, out for a run. We swim with it, bike with it, walk the dog with it. We take it to work, disguised as a tasteful accessory. We even sleep … Read article
BIRMINGHAM, Mich., Nov. 28, 2018—Gabrielle Champine has joined Brogan & Partners as an account manager. Champine formerly worked for Brogan as an intern while studying at Kettering University. “We’re delighted to have Gabby back at Brogan,” said Ellyn Davidson, president … Read article
A slew of new technologies continued to hit the market in 2018, which has become more the rule than the exception in recent years. For marketers, the real shift is not so much with the technologies themselves, but with consumers’ … Read article
From #MeToo to the Times Up movement, March for Our Lives to the #NeverAgain campaign, causes and cause marketing became a huge focus for brands and consumers in 2018. Marketers can expect more of the same in 2019. According to Gartner … Read article
When it comes to early holiday marketing, what are your sentiments? The more the merrier Still eating leftover Halloween Candy Please don’t talk to me until December Holiday marketing…while some advertisers started their campaigns halfway through October, most retailers officially kicked … Read article
“Machine learning” may not be a term you’ve heard before. But if your first impulse is to ask Alexa what it is, you’re already using one application of it. Machine learning is the practice of getting computers to learn autonomously, through … Read article
Unable to make it to SHSMD this year? No worries with our top takeaways. From socially responsible flu shots to socially acceptable breastfeeding pods to all “natural”(?) LaCroix, and more, read our Healthcare Checkup to stay in the know. Vitamin B … Read article
Michigan’s always been known for our freshwater lakes, our auto industry, our expansive shoreline. But in recent years, Michigan’s brewed up a new reputation that’s gained national recognition: one for our hoppin’ beer scene. In a recent study, Michigan ranked fifth … Read article
Learning America’s mindset on money and spending is critical for planning a 2019 marketing strategy, especially for banks, credit unions, and other financial institutions. First, let’s talk about 2018: The Good News: Americans are working. In September, unemployment hit 3.7%, its … Read article
So you have a brand Instagram account…but is your creative engaging and are you utilizing all the platform features? Here are five ways your brand can stand out on Instagram. Utilize Instagram Stories (and the unique features). In April 2017, Instagram … Read article