Siri, what movies are playing? Siri, did the Spartans win? Siri, what’s the square root of 64? Siri, can you call my husband? If you’re an Apple aficionado, all of the above should sound familiar. Every month, Siri gets an … Read article
Where there’s a kid in school or sports… there’s a fundraiser. It’s a fact of life — especially mine. With countless children I know and love, I’m constantly seeing brochures filled with cookie dough, caramel corn, pizza kits and Christmas … Read article
As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019? For a while there, users were engaging in shared … Read article
A recent report from researchers at the University of Michigan School of Public Health revealed that 63% of patients surveyed were not using online patient portals. These portals—secure websites that allow patients to access health information and communicate with their … Read article
A lot can change in a year. Perhaps you cut your hair? Changed jobs? Bought a house? Did something arts and crafty? Did you post your updates to Instagram? And did you notice their new features? Let’s take a look at … Read article
Who’s the most popular girl at the tech party? How can you reduce your bounce rate? Are Facebook support groups okay? Find the answers here, as well as what marketers can expect in 2019 for Health and Wellness, Cause Marketing … Read article
What was hot in health and well-known in wellness for 2018 might not carry into the new year. As 2019 approaches, brands should reflect on the messages they want to bring with them. And those to leave behind. Here’s a look … Read article
We love wearable health technology. We take it to the gym, out for a run. We swim with it, bike with it, walk the dog with it. We take it to work, disguised as a tasteful accessory. We even sleep … Read article
BIRMINGHAM, Mich., Nov. 28, 2018—Gabrielle Champine has joined Brogan & Partners as an account manager. Champine formerly worked for Brogan as an intern while studying at Kettering University. “We’re delighted to have Gabby back at Brogan,” said Ellyn Davidson, president … Read article
A slew of new technologies continued to hit the market in 2018, which has become more the rule than the exception in recent years. For marketers, the real shift is not so much with the technologies themselves, but with consumers’ … Read article
From #MeToo to the Times Up movement, March for Our Lives to the #NeverAgain campaign, causes and cause marketing became a huge focus for brands and consumers in 2018. Marketers can expect more of the same in 2019. According to Gartner … Read article
When it comes to early holiday marketing, what are your sentiments? The more the merrier Still eating leftover Halloween Candy Please don’t talk to me until December Holiday marketing…while some advertisers started their campaigns halfway through October, most retailers officially kicked … Read article