Influencer marketing has become a leading trend in the last couple years and brands of all sizes and industries want in. And social media has provided a platform for an influencer marketing renaissance. Today you don’t need to be famous, … Read article
They’re largely responsible for Instagram’s popularity—which is about 100 million users deep in the U.S. alone. They can take an obscure brand to trendy and convince new audiences to trial. They lift sales and open new markets. They’re influencers. Influencers … Read article
“Human beings can only truly cherish a limited number of things at one time,” explains Marie Kondo, author of the life-changing book, The Life-Changing Magic of Tidying Up. If you haven’t read the book, you’ve likely heard of Kondo’s Netflix … Read article
BIRMINGHAM, Mich., Feb. 8, 2019 — Oakland University (OU) has named Brogan & Partners Media Agency of record for consulting, planning, buying and stewardship. Brogan President Ellyn Davidson made the announcement. “We are incredibly excited to be working with one … Read article
Imagine this: you pull up YouTube, head to the ‘Trending’ section and find that nearly every video features the acronym ASMR. ASM-what? you wonder. This odd sounding phrase is about exactly that – sounds. ASMR stands for autonomous sensory meridian response. … Read article
Personal banking has gotten far less personal in recent years. Financial technology has all but replaced the need for consumers to visit a branch. Yet, banks and credit unions are still investing in bricks and mortar. Are all these new … Read article
I pay attention to astrology about as much as the next person. I read my horoscope a few times a month. I own a necklace with the constellation of my sign, Aquarius. And I take the occasional astrological quiz I … Read article
Keeping up with the Joneses? The concept of constantly comparing yourself to your neighbor is one that, unfortunately, still plagues people – especially when they’re scrolling through picture-perfect moments on social media. These channels possess an overwhelming power to persuade people, … Read article
When I’m shopping (in stores and online), I’m also having a full-on fashion show. I’m sending photos of potential purchases with texts like, “Do you like this?” and “Where could I wear that?” But for whatever reason, I always opt … Read article
Siri can help you say goodbye to E. coli and salmonella? Why aren’t patients using your patient portal? You don’t have to sell pizza and wrapping paper for the PTA fundraiser? Find out why and view the newest Cleveland Clinic … Read article
Brogan & Partners is committed to giving back. And 2018 was no exception. At the beginning of the year, we set a goal to donate 5% of our agency income back to the community through pro bono, volunteer work, board … Read article
Christmas has come early. This month, Google gifted the world with a commercial we never knew we needed, in which Macaulay Culkin reprises his role as Kevin McCallister, the beloved little boy from “Home Alone.” This :60 spot is a shot-for-shot … Read article