I’ll be honest. I wasn’t exactly relishing the idea of watching Zoom and WebEx healthcare marketing presentations for 2 days straight. But SHSMD is always worthwhile, so I thought I’d give it a shot. And glad I did as it … Read article
We’re wrapping up our series on wildly creative guerrilla marketing with our grand prize winner for low budget tactics, awarded to Village Roadshow Pictures (VRP), the distributor of the creepy clown film “IT” in Australia. As if the film hadn’t … Read article
In 2006, active landmines were still a threat in 89 countries. That means civilians worldwide faced harm from an invisible threat even after conflict ended and combat passed. With landmines present, walking to work could be dangerous. Taking a stroll … Read article
Friends of Cancer Patients, a nonprofit organization in the United Arab Emirates, asked ad agency JWT to help them raise awareness of the dangers of skin cancer. So, they used guerrilla marketing to attack the problem where it lives: on … Read article
Did you know each year, thousands of kids worldwide are recruited as child soldiers against their will? UNICEF explains, “…the recruitment and use of children by armed forces is a grave violation of child rights and international humanitarian law.” To raise … Read article
The creators of this week’s wildly creative guerrilla marketing idea took their inspiration from a moment we’ve all experienced: Standing in a skyscraper, looking out at the street and exclaiming, “The people all look like ants!” Swap out ants for … Read article
Guerrilla marketing is known for going outside the lines. And sometimes, it literally does so… as in Jeep’s ‘Outdoor Parking’ campaign. Jay Conrad Levinson was the mastermind behind this 2007 guerrilla stunt that took over the streets of Copenhagen. Using … Read article
Trust. A word we gravitate toward when we are uncertain and in need of reassurance. When we are tired, anxious and crave security. When we want someone or something we know we can count on. This was the consumer outlook … Read article
In 2006, the Canadian Red Cross wanted people to learn basic first aid skills, but while most would agree that’s a great idea, it’s a fairly low priority in our busy lives. The Red Cross decided to use a shocking … Read article
If anyone could put the gorilla in guerrilla marketing… it’s the legendary King Kong. In 2017 (twelve years after the icon first hit the big screens), King Kong was returning to the theaters with the much-anticipated release of “Kong: Skull … Read article
More than 4000 children die every day from diseases caused by unsafe drinking water. Worldwide, approximately 780 million people lack access to clean water, and yet many people are unaware of the scale of this crisis. UNICEF wanted to change … Read article
Across the world, plastic pollution threatens the health and longevity of marine wildlife. Plastic Oceans International reports: Humans produce more than 300 million tons of plastic every year 50% of that is for single use purposes More than 8 million … Read article