As the highest users of social media, according to Mashable, women are the audience people want to connect with to spread the brand love. And one of the most brilliant campaigns of the decade (in my humble opinion) is the … Read article
When I first heard about EasyLunchboxes from a pushy very enthusiastic friend, there was only way to buy the bento-style trays and cooler bags. You had to go to the website and pay at least $9 in shipping. But so … Read article
Well, the Olympics have come to an end (sigh). The closing ceremonies are over and have successfully spiced up my life. But the completion of the games have left a void in my nightly television routine I have gotten quite … Read article
Who doesn’t love the Olympics? The amazing athletic feats, the moving medal ceremonies, the opening hoopla (which happens in London tonight)—I love all of it. Since I’m in advertising, I also love to see—and study—the ways companies incorporate the Games … Read article
Today is a very tragic day in the aftermath of the late night shooting in Aurora, Colorado that left many victims in its wake. This type of senseless violence in such a public place like a movie theater is unfathomable … Read article
Friendship Circle of Michigan has always been one of my favorite non-profits. They do significant work for families of children with special needs—some are close friends of mine. So of course, I took notice when Friendship Circle sent me an … Read article
Recently I discussed three unique brand page examples on Pinterest and how brands are engaging their followers. Upon finding those unique examples, I wondered about the effectiveness of Pinterest brand pages and their potential to lead followers to purchase products. … Read article
I’ve always been a big fan of cause marketing, especially to reach women. Sure, we all love to get a sale price or cash back, but if the extra bang for our buck is a charitable donation, many of us … Read article
What do you want to do when you’re 100? If you’re like me, you don’t think much about it. Too busy with today’s priorities – like getting to work on time, packing lunches and making the next track meet. But Florida Hospital’s Healthy … Read article
Last fall we mentioned the latest social craze – Pinterest – and how users are pinning anything and everything from food to fashion and beyond. Back then, the majority of user accounts were created by individuals looking to organize their … Read article
I stared at two pairs of wedges for about twenty minutes unable to decide which to buy until a woman came up behind me and said, “Definitely go with the yellow.” That’s exactly what I needed and what most women … Read article
Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social platform – it’s not where I’d go to … Read article