Blog Category: Insights & Trends

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Blog well, or don’t bother?

Patagonia content marketing

“Is it better to blog badly than to not blog at all?” This question was posed to us at a recent meeting with a prospective client. Blogs being an integral part of successful inbound marketing strategy, our gut reaction was … Read article

Olga’s timely social media promotion.

Olga's Kitchen social media promotion

If you live anywhere in the Midwest, chances are you are working from home today, enjoying your coffee in your pajamas, due to the loads of snow that dropped down on us last night.  And while you have a few extra minutes, since you don’t have to go out to lunch, I wanted to share a really timely and successful social promotion Olga’s Kitchen pushed out during “snowmegeddon.”

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HoneyBaked foils breast cancer.

ellyn_lacey_brett

My first chemo treatment, six years ago, happened in October, National Breast Cancer Awareness Month. As I had my first bouts of nausea and fatigue, as I lost my hair, it seemed like the world was awash in pink – … Read article

The over-lapping world of media and channel convergence.

One of the most exciting things about the media world is that it is constantly evolving. Almost every form of traditional media is now somehow intertwined with social media. Media plans incorporate entirely different components than they did five years ago, like Facebook engagement ads, mobile banner ads and YouTube ads; as opposed to a stand-alone traditional television or radio buy.

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How reality television builds brand loyalty.

Just as Tiffany’s long lost brother is revealed, the television screen blacks out and a commercial plays. Instead of heading to the kitchen and grabbing a snack or watching the commercial, I grab my phone and log in to Twitter, … Read article

Google Authorship – is it for your brand?

Here’s a little background on what Google Authorship is: Google was incorporated on September 4, 1998 and since September 5th of that year, marketers have been trying to be on top of the SERPs (search engine results page). Then Google+ … Read article

Target gives back to schools.

We’ve all participated in a cause marketing campaign that asks fans/ followers to vote for your school or organization in order to win a set amount of money to support said school or organization. However, at the end of most … Read article

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