Trends: Healthcare

Uber Health and Apple Health Records are easing the way for patients. While cryptocurrencies and Weight Watchers are making critics nervous. But no nerves for Zuckerberg, whose calm & cool reaped … Read article

It’s no secret that America has a weight problem. More than one third of adults have obesity, and nearly one in five kids are grossly overweight. So, what’s wrong with Weight Watchers marketing to tee … Read article

Cost and access aren’t the only barriers preventing patients from getting medical treatment. Around 3.6 million Americans—or one-third of all patients—miss medical appointments because they don’t have … Read article

Touchpoint Analysis, virtual hospitals, and at-home testing keep healthcare accessibility at the forefront. March Madness and influencer marketing insight. Topped off by endearing children hospital vi … Read article

Once known as a figment of the future, Augmented Reality (AR) is now one of the most promising digital technologies of the present. It’s made a splash in the entertainment, retail and education indust … Read article

Healthcare has increasingly become more accessible for patients in their own home. With services like telehealth and health portals, patients no longer have to sit in waiting rooms exposing themselves … Read article

Is your hospital or healthcare organization talking about “Touchpoints”? Maybe you’ve even been asked to measure Touchpoints – and admittedly felt a little caught off guard? The first step to analyzin … Read article

Alexa as a home health aide? Anxiety the most common mental health affliction for Gen We? Cleveland Clinic concierge docs? Check out more on these, other trends and our take on them. VITAMIN B & P … Read article

Being the tech generation definitely has its health benefits—hyper awareness, incredible access and greater control. But all that information and connectivity can come with some unhealthy side effects … Read article

Access. As a healthcare marketer, how many times do you hear, think about and talk about this word in a day? How many healthcare innovations are fueled by creating a better entryway to your services? … Read article