Patients are becoming increasingly cost-conscious, but physicians aren’t comfortable talking about price. A Duke University study of nearly 2,000 physician-patient conversations published in the journal Health Affairs found that when patients brought up costs during office visits, doctors deflected. Most … Read article
What do you think of when you hear the word “Millennial?” Do you think “carefree” or “caregiver?” According to an AARP study, of the roughly 40 million U.S. adult caregivers, 25 percent are Millennials. That’s right, Millennials. But how can … Read article
What do you think of when you hear the word “Millennial?” While some believe this cohort is “carefree,” “entitled” or “selfish,” some are shaking this notion altogether when it comes to this cohort’s most recent duty. Caregiving. Here are 4 … Read article
Are Millennials getting enough sleep? What about exercise? We know that 50 percent of Millennials look up health related information online, while 27 percent use wearables to track their activity. But what else is this cohort doing when it comes … Read article
Trends come and go, but these two seem to be sticking around. Let’s take a look: 1. Print ads are still relevant. Open a magazine, any magazine. What do you see? Advertisements and tons of them. From personal care items … Read article
We already know this audience is mindful when it comes to their health. But what else is this cohort doing when it comes to their wellness? According to the Communispace study Healthcare Without Borders: How Millennials are Reshaping Health and … Read article
Did you find your match? No, not a love interest–your residency match. March marked the month in which medical students nationwide found out where they will be completing their residency. But, no matter where they land, one thing is crucial. … Read article
Mr. Mucus is meant to be gross. The snot monster and antihero should make cold sufferers reach for Mucinex. Same goes for the cute, overactive, texting bladder in Myrbetriq’s ad. They’re memorable, but do consumers miss critical information when the … Read article
My niece called yesterday with the exciting news that she has been “matched”. No, not from match.com–she’s already taken. This is the infamous National Resident Match Week, culminating this Friday on “Match Day”, when graduating medical students nationwide each receive … Read article
As a healthcare marketer for a couple decades plus, I have a pretty good understanding of some heavy-duty clinical terminology. From pelvic floor disorders to structural heart disease to bariatric surgery, I’ve marketed just about every health program you could … Read article
From wearables to fitness apps, it’s the age of tracking and consumers from all generations are taking part. But what is it about these fitness apps and wearables that consumer’s find so alluring? Is it their instant feedback or the … Read article
Do you track your fitness activity? If you do, you’re in good company. In 2015, 39.5 million US adults 18 and over used wearables, including smart watches and fitness trackers. Not sure which one is right for you? Here are … Read article