Aka (/mish pim/) or Michigan Society for Healthcare Planning and Marketing, which is of course, the Michigan counterpart to SHSMD, aka (/shish med/), or Society for Healthcare Strategy and Market Deve … Read more

Talk about multitasking. Sometime in between testifying before Congress and managing a PR crisis, Facebook hit Snapchat right in the Story. Speaking of success stories, digital success starts with a g … Read more

Hypertension threatens about one in three adults in the U.S. Black men are particularly vulnerable and underrepresented in traditional studies. So, to reach this at-risk population, researchers went t … Read more

Not all e-waste recycling is created equal. As we give brands greater access to our data and wallets, we expect more from these relationships. Speaking of personal data, there’s a reason for the flare … Read more

Uber Health and Apple Health Records are easing the way for patients. While cryptocurrencies and Weight Watchers are making critics nervous. But no nerves for Zuckerberg, whose calm & cool reaped … Read more

It’s no secret that America has a weight problem. More than one third of adults have obesity, and nearly one in five kids are grossly overweight. So, what’s wrong with Weight Watchers marketing to … Read more

Brand loyalty would be a simple feat were it not for fickle consumers and evolving tastes. Just ask a restaurant chain. AR will be the death of brick and mortar retail. Or its resurrection? Handy sear … Read more

Cost and access aren’t the only barriers preventing patients from getting medical treatment. Around 3.6 million Americans—or one-third of all patients—miss medical appointments because they don’t have … Read more

Touchpoint Analysis, virtual hospitals, and at-home testing keep healthcare accessibility at the forefront. March Madness and influencer marketing insight. Topped off by endearing children hospital vi … Read more

A supermodel with coding ability? Check. Making coding lessons more accessible to young girls? Double check. Diversity is a competitive weapon in the tech industry. Move over “smart homes,” smart citi … Read more