Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for more relatable messages and attainable goals. They’re … Read article
How’s that 2017 marketing plan working out for your brand so far? Does it lean into social media? Does it leverage the many new features Facebook launched in 2016 to further connectivity—like live video, 360-degree photos and recommendations? There’s still … Read article
Have you made your New Year’s resolution yet? Don’t fret, now’s a good time to reflect on the previous year. And 2016 was quite a year. Not only was it big for social media platforms (Instagram stories anyone?) but it … Read article
Patients increasingly want the same level of customer service at the hospital that they get at the Genius Bar, according to McKinsey & Company research. Respondents said that great customer service was just as important to them in non-healthcare and … Read article
Tis the season for giving, forging connections and the flu? Yes, that’s right. Let’s take a look. Give: Rethink Breast Cancer has created thoughtful Give-A-Care products to gift one-by-one or send curated packages to loved ones diagnosed with breast cancer. Connections: … Read article
My siblings and I didn’t have a pediatrician when we were kids. Everyone in my house saw the family doctor. (Except for daddy, who self-medicated the rare virus with a strict regimen of warm Vernors, Vicks VapoRub and Campbell’s soup.) So, … Read article
UberX. UberXL. BLACK. SUV. UberHEALTH? Yes, you read that correctly. UberHEALTH. On October 25, the ride-sharing enterprise advertised their new promotional effort, #UberForHealth. When users in participating cities opened the app between 11am and 3pm, Uber’s temporary “HEALTH” option could … Read article
As we’ve recently seen in the latest Cigna TV spot, celebrities definitely capture our attention. (Especially when Dr. McDreamy is talking to us.) But, does this marketing tactic still resonate? The answer: Yes. While there has been talk about marketing … Read article
When my brother’s wife was diagnosed with breast cancer, we bought her a tablet to pass the time during her recovery. She loves to read, so it seemed a good choice. A year later, when my husband’s sister was diagnosed, … Read article
Are all your doctor’s appointments up-to-date? Cigna and Zocdoc want to make sure you are taking all preventative healthcare measures. Whether they are enlisting Dr. McDreamy or proposing employees to take their Unsick days, these brands just want you to … Read article
Have you used your “Unsick Day” this year? That’s right, we said unsick day. As part of their preventative healthcare campaign, Zocdoc, the healthcare scheduling service, has proposed Unsick Day to allow employees a day off each year to attend routine … Read article
This spot literally woke me up as I was nodding off to the news last night. For there, in full scrubs, was not only McDreamy (Omg, is he coming back to Greys?!), but Hawkeye (Alan Alda’s “M*A*S*H” character, for those … Read article