Trends: Healthcare

Highlights here on how Hurricane Harvey is bringing out the best in healthcare workers, brands and doctors. Plus new healthcare social media insights, Ad Block strategies, and telltale signs of websit … Read article

Photo credit: Rick Wilking, Reuters A man and his dog wade through the Hurricane Harvey floodwaters in Houston. After Hurricane Katrina swept through New Orleans, Tide’s Loads of Hope program rolled i … Read article

In the world of healthcare marketing, we all know that doctors are an important part of the market mix. But while your Patient Experience Department is all abuzz about patient-centered care and improv … Read article

Vasectomy is more effective, cheaper and safer than female sterilization. That’s why it’s the preferred choice for birth control in many countries like Canada and the U.K. But not the U.S. In fact, fe … Read article

Across every industry, social media is different – and it’s always changing. Content that works well for a financial services brand? It might not perform for a hospital. And over time, it might not pe … Read article

We’ve all been upset while waiting a little longer than expected in a waiting room. We’ve all had a negative experience, or two, with an office manager or billing specialist who didn’t make things rig … Read article

Patients today are relying heavily on the internet for health and wellness needs. Is your hospital prepared? Stay ahead of the curve with these five key tactics. Provide accurate medical information. … Read article

From moms venting on social media to a new ad campaign from The Coalition to Protect America’s Healthcare, we’re seeing lots of messaging about the ACHA. As if those young Millennials don’t have enoug … Read article

Moms are to Facebook what tweens are to Instagram. It’s where she finds advice, attention and, most importantly, an audience. Torn between two brands? Post it. Kid matriculated to middle school? Share … Read article

You don’t need to do research to know that videos are going viral. Ranging from 10 seconds to three minutes, informational videos communicating core concepts to viewers are popping up all over the pla … Read article