Have you heard about Panera Cares community cafes? These are wonderful non-profit versions of Panera sandwich shops. They were created to raise awareness of—and actually relieve—food insecurity. Everything in a Panera Cares café is just the same as in a “regular” Panera … Read article
With the glamour of television and the barrage of new opportunities in social and digital media, radio is sometimes a forgotten medium. However, clients with smaller budgets would do well to take a second look at radio (or more radio) … Read article
(Birmingham, Mich., Sept. 18, 2012) — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, is pleased to announce the addition of The Caden Companies, Inc., makers of the popular Belly Bandit®, to its growing client … Read article
As the highest users of social media, according to Mashable, women are the audience people want to connect with to spread the brand love. And one of the most brilliant campaigns of the decade (in my humble opinion) is the … Read article
“But what about HIPAA?” We get this question a lot. Probably because we do a lot of social media and a lot of healthcare. So we thought we’d put some of the common answers in print. First, it’s important to … Read article
Women have their own language, and the best marketing to women agencies understand this. Mothers and daughters especially, have a unique relationship and to understand this and make an emotional connection that transcends commercialism, is true genius. One of my … Read article
When I first heard about EasyLunchboxes from a pushy very enthusiastic friend, there was only way to buy the bento-style trays and cooler bags. You had to go to the website and pay at least $9 in shipping. But so … Read article
Another August, another Susan G. Komen 3-Day. As you read this, I’m walking my fifth 3-Day with the 40 friends and relatives who make up Team Ta Ta Breast Cancer. We’ll be walking 60 miles over the course of three … Read article
When Omnicare Health Plan embarked upon a recent name change and rebranding to CoventryCares of Michigan, we were honored to become their healthcare marketing partner. There were some unique factors to consider. While a local Michigan Medicaid provider, they are … Read article
Well, the Olympics have come to an end (sigh). The closing ceremonies are over and have successfully spiced up my life. But the completion of the games have left a void in my nightly television routine I have gotten quite … Read article
I’ve been reading a lot about marketing around the Olympics this year, but the story that keeps coming up is how the non-sponsor brands are usurping the limelight from official sponsors. Here are a few of my favorite examples. While … Read article
Herbs? Essential Oils? Reiki? Acupuncture? I’m a believer, which is why I’m always thrilled to learn about the growing acceptance of alternative medicine. The University Hospital’s Connor Integrative Medical Network, Cleveland, Ohio, is the latest I’ve read about. What got … Read article