Its 48.7 million users – predominantly women with children – get this in spades. They spend hours pinning recipes and clever ways to entertain, filling their virtual closets and bookshelves, and building craft boards. The beautiful images they repin speak … Read article
Most everyone who’s met me (and plenty who know me only through my blogs or other media) have learned some basic things about me: I’m a breast cancer survivor. I developed breast cancer at age 36 because I have the … Read article
Remember that day a couple weeks ago when it snowed in Detroit even though it was almost May? The day after that, everyone in our office was told to wake up at 2 a.m. and head to the airport. You’d … Read article
“Demographic.” “Target audience.” These are very useful terms of our trade. We all know that Anthropologie caters to bohemians, Lane Bryant celebrates the plus-sized, and Forever 21 is all about the young and trendy. Targeting helps companies find their niche … Read article
A great marketing to women campaign that is #awesome, #inspiring, and #brilliant is the #mygirls campaign for Adidas. This global campaign aimed at girls 14-23, with a concentration on 17 year olds, uses social media as the anchor to engage … Read article
When the Kindle first debuted, it did so with a memorable campaign that featured a woman and used stop motion to tell a story. The idea was to breakthrough in a creative way, as the product at the time was … Read article
A few weeks ago I reviewed Sharecare, a healthcare social media platform that I felt really didn’t deliver any true benefit to its users, let alone serve as a good example of a successful healthcare social media example. But while … Read article
I expected cigarette smoke, beer and the sickly, sweet tang of girlie cocktails. And, desperation steeped in sweat. Instead, Las Vegas smelled like rosemary and lavender with a hint of sweet orange. JW Marriott calls it “subtle sophistication,” part of … Read article
What will your last 10 years look like? Using a split screen creative approach, this spot from the Heart & Stroke Foundation of Canada effectively shows two diverse paths. The striking visual contrasts drive the point home that your last … Read article
In October, our creative director Laurie Hix mourned the passing of Dove’s Real Beauty Campaign. For seven years, Dove had celebrated women with body fat, freckles, wrinkles, gray hairs, and other “flaws.” In the first two months of the campaign, … Read article
Justin Timberlake is back, but not just with a new album. He is the biggest supporter and face of a new networking site – the New Myspace. The fresh site is putting itself on the level of Pandora and Spotify … Read article
While driving to my daughter’s martial arts class this week, a bold, new sign on an old downtown fixture caught my attention: Vibe Credit Union. The credit union formerly known as Telcom has joined the ranks of the newly rebranded. … Read article