Trends

As a community manager at Brogan & Partners, I’m interacting on different social media channels on a minute by minute basis, and I wouldn’t have it any other way. But as anyone who works in social … Read article

In 1988, AIDS was a mysterious, terrifying and fatal disease.  Misinformation and paranoia about AIDS was spreading faster than the disease itself. To help prevent the disease and get the real fa … Read article

It’s hard to imagine that there was a time when hospital marketing did not include broadcast media. In 1984, one of our first clients was Henry Ford Hospital.  In repositioning their brand, we he … Read article

In the mid 80’s Brogan Kabot got a call from WJLB Radio general manager Verna Green.  She had created a new theme—Strong Songs –for this powerful urban-formatted music and talk station and wanted to … Read article

When I was younger, I was on a T-Ball team. I couldn’t run the fastest, hit the hardest, or throw the farthest, which, to the boys on my team only meant one thing. I played like a girl. At a young age … Read article

Trends are always changing, which means brands are constantly developing marketing strategies that are engaging and relevant to their audience. And since Millennials are driving the trends today, it’s … Read article

It’s no secret. I’m a huge Beyoncé fan. Some may even call me obsessive-compulsive. Her influence is evident in the life-size poster that hangs in my living room, CDs in my bookshelves and assorted co … Read article

Think about those ads that, as soon as you see them, make you think, “I wish I would’ve thought of that.”  Whether a brand has unveiled a brilliant logo design, a catchy theme line, awesome ad pl … Read article

Growing up in Michigan, I have fond memories of going to Sanders for lunch with my Grandma and sharing an egg salad sandwich and a hot fudge cream puff sundae. We’d sit at the counter while the ladies … Read article

I love my job. When I decided to go into advertising over a decade ago, I was a college freshman who thought it would be fun to hang out at a hip office, sip coffee and come up with catchy taglines. W … Read article