Always on the go, Generation X is looking to simplify life in many ways. Having faced the recession and now midlife, mindful Gen Xers value security, trust and balance. These are important insights to better understand how to broach serious … Read article
Although Facebook may be the most popular social media app among Millennials, Instagram is the most Millennial-heavy, making it a key marketing platform for brands to engage with this generation. According to CEB Iconoculture, 73 percent of Instagrammers are between … Read article
CARY, N.C. , Sept. 29, 2015 — Brogan & Partners’ North Carolina office has been named among the Best Places to Work in the Triangle for 2014. Winners were chosen based on an employee survey process conducted by Quantum Workplace … Read article
Imagine a world in which no one owns a TV. It’s just laptops, tablets, smartphones, and subscriptions to streaming services. With the median age of the TV audience hitting 50 this year and the increase in which Millennials are moving … Read article
Facebook continues to take the lead as the most popular social media app used among Millennials. In fact, 76 percent of Millennials (people ages 18-34) actively use Facebook. But the question remains: What are Millennials using Facebook for? And more … Read article
Millennials love holidays so much that they’re creating even more reasons to celebrate throughout the year. This is good news for retail brands that love a great party and the gifts and trappings that go along with it. But take … Read article
Nowadays, it seems like everyone wants to get into the minds of Millennials. Brands, employers and, of course, parents are trying hard to understand this generation. We don’t blame them. Millennials are the largest generation to ever live, which means … Read article
The Millennial generation is now the largest, most diverse generation of them all. With nearly 80 million people, Millennials are more diverse economically, ethnically and politically. By 2020, Millennials are estimated to have $1.4 trillion in spending power. With all … Read article
Ten years ago, when I first became the creative director at Brogan & Partners, I wanted to know the secret to being a good one. After all, I’d worked with some of the greats over my years at Leo Burnett, … Read article
It’s no surprise that Baby Boomers are big spenders when it comes to healthcare and wellness. According to PM 360, Boomers aren’t afraid to spend more on healthcare services if it will improve their quality of life. They visit the … Read article
Kids are a big market for brands big and small, from traditional to tech. Brands naturally want a piece of the $21.1 billion in buying power that Gen We wields. PBteen wants to furnish their bedrooms, partnering with YouTube celeb … Read article
Let’s face it. We’ve all been there. Mingling at a family event when a relative inquires about your job asking, “What do you do?” So, what do account managers really do? Well, depending on the size of the agency they … Read article