For a brand, the purpose of a reward program is complex. They want to incentivize each individual person to stay loyal throughout their lifetime. They want to encourage them to keep coming back. They want them to be excited. For … Read article
A lot has happened on Instagram in 2015. From new updates and filters, to hashtags and the introduction of the advertising program, it was a year of advances. So, what’s next? Here are five things to expect from Instagram in … Read article
Brogan & Partners, one of the state’s leading advertising and marketing agencies, has won two silver honors from W³ Awards. The awards recognize Brogan’s recent work with Consumers Energy and the Michigan Women’s Foundation. The W³ Awards honor creative excellence … Read article
Perhaps Mark Zuckerberg was placed on hold too often as a child. Maybe that’s why Facebook is setting higher expectations for businesses that wish to play on social media. The company has announced new features that enable business pages to … Read article
Vacations can be costly. And travel brands know that. These days, travelers carefully plan every detail to get the most adventure for their investment. They ask questions like: “Which airline should we fly?” “Which hotel should we stay at?” and … Read article
Everyone seems to be talking about Millennials. But don’t be surprised if brands begin to shift their attention to this generation’s younger sibling: Gen We. Also known as Generation Z, iGen, Zeds or Post-Millennials, Gen We refers to people born … Read article
BIRMINGHAM, Mich., December 4, 2015 — Brogan & Partners has been awarded the coveted Best of Show at Adcraft club of Detroit’s ninth annual The D Show for its work with the Michigan Women’s Foundation’s Enough SAID (Enough Sexual Assault … Read article
In 2015, restaurant loyalty program memberships rose 107 percent, and today, more than 55 million Americans are members of at least one restaurant or fast food reward program. Whether it’s coffee, fast food, fine dining, bakeries or bars, brands have … Read article
2015 was a big year for this visual-only social platform. From updates to current features to new editing options and filters, Instagram has been reshaped to better suit its audience. For retailers, it was all about the advertising program. Having … Read article
They say it’s better to give than to receive, and at Brogan & Partners, we couldn’t agree more. That’s why we’ve compiled a list of 15 charities our team members support wholeheartedly—many giving their time and talent to volunteer positions … Read article
Now that retailers have managed online commerce, they’re inviting consumers back into the store for an experience called slow shopping. Akin to its distant cousin slow food and step-brother slow travel, slow shopping encourages consumers to luxuriate, savor and linger. … Read article
According to the 2015 COLLOQUY Loyalty Census, there are more than 434 million memberships in retail store reward programs. Why are they so popular within this industry, you ask? Maybe it’s because rewarding people for shopping in retail stores just … Read article