It’s not just consumers who are talking in visuals. Brands are, too. Today, brands are finding more ways to communicate and share their story visually. They’re even inclined as to create their own branded emojis. Digiday refers to this as … Read article
Cash is so yesterday’s currency. Gen We is trending toward mobile payment and PayPal is giddy. Like a fox. They want this consumer relationship to last a lifetime, so PayPal has launched buy now, pay later. Gulp, said the credit … Read article
Coffee run? Wedding this weekend? Biking? Rest assured there is an emoji or visual way you can express these things. This act of sharing imagery is a form of digital communication or digital “body language.” There are many ways to … Read article
If you work in marketing, it’s likely there are three questions always on your mind: How can I drive more traffic to my website? How can I convert more people from searchers to shoppers? How can I encourage more sales? … Read article
Are you an Image Fluent? Did you use an emoji (or emoticon) today? How about take a picture? Watch TV? See an advertisement? Look at a book, magazine, chart or symbol? Of course you did. In this day in age, … Read article
BIRMINGHAM, Mich., March 21, 2016 —Brogan & Partners has been named 2016 Marketing Business of the Year by Eastern Michigan University’s College of Business students. Eastern Michigan students evaluated several businesses, selecting 27 finalists across nine categories. Brogan & Partners … Read article
Mr. Mucus is meant to be gross. The snot monster and antihero should make cold sufferers reach for Mucinex. Same goes for the cute, overactive, texting bladder in Myrbetriq’s ad. They’re memorable, but do consumers miss critical information when the … Read article
My niece called yesterday with the exciting news that she has been “matched”. No, not from match.com–she’s already taken. This is the infamous National Resident Match Week, culminating this Friday on “Match Day”, when graduating medical students nationwide each receive … Read article
Looking to promote a post on Facebook? Before you do, you may want to consult these do’s and don’ts when it comes to your content and images. Facebook advertising policy says that text (advertisement) copy must adhere to the following: … Read article
Brogan & Partners has been awarded gold and silver Service Industry Advertising Awards (SIAAWARDs) for its work with Frankenmuth Insurance, ComForCare, Franciscan Alliance and Consumers Energy. More than 1,700 entries were received in this year’s competition. Gold awards were given … Read article
Consumers love content. All kinds of content, from news, features and opinions to reviews, videos, infographics and listicles. It doesn’t seem to matter if it’s advertorial or editorial. They greedily consume it just the same. In fact, a recent study … Read article
As a healthcare marketer for a couple decades plus, I have a pretty good understanding of some heavy-duty clinical terminology. From pelvic floor disorders to structural heart disease to bariatric surgery, I’ve marketed just about every health program you could … Read article