“Disrupt yourself!” This was CEB Iconoculture’s Research Director Kate Muhl’s battle cry at the 10th annual CEB Iconoculture Iconosphere. The challenge was tossed into her welcome and used liberally throughout the two-day conference, where brands and agencies meet annually to … Read article
When was the last time a brand made you stop and think? It doesn’t happen often. Brands entertain and affirm, but rarely do they provoke and disrupt. Like Coca-Cola’s “America the Beautiful” ad, the “#LikeAGirl” initiative from Always or Colgate’s … Read article
Are Millennials getting enough sleep? What about exercise? We know that 50 percent of Millennials look up health related information online, while 27 percent use wearables to track their activity. But what else is this cohort doing when it comes … Read article
Trends come and go, but these two seem to be sticking around. Let’s take a look: 1. Print ads are still relevant. Open a magazine, any magazine. What do you see? Advertisements and tons of them. From personal care items … Read article
We already know this audience is mindful when it comes to their health. But what else is this cohort doing when it comes to their wellness? According to the Communispace study Healthcare Without Borders: How Millennials are Reshaping Health and … Read article
Visuals are a major component of social media marketing. According to HubSpot, visual content is more than 40 times more likely to be shared on social media than other types of content. HubSpot also found that 71 percent of online … Read article
Did you find your match? No, not a love interest–your residency match. March marked the month in which medical students nationwide found out where they will be completing their residency. But, no matter where they land, one thing is crucial. … Read article
It’s not just consumers who are talking in visuals. Brands are, too. Today, brands are finding more ways to communicate and share their story visually. They’re even inclined as to create their own branded emojis. Digiday refers to this as … Read article
Cash is so yesterday’s currency. Gen We is trending toward mobile payment and PayPal is giddy. Like a fox. They want this consumer relationship to last a lifetime, so PayPal has launched buy now, pay later. Gulp, said the credit … Read article
Coffee run? Wedding this weekend? Biking? Rest assured there is an emoji or visual way you can express these things. This act of sharing imagery is a form of digital communication or digital “body language.” There are many ways to … Read article
If you work in marketing, it’s likely there are three questions always on your mind: How can I drive more traffic to my website? How can I convert more people from searchers to shoppers? How can I encourage more sales? … Read article
Are you an Image Fluent? Did you use an emoji (or emoticon) today? How about take a picture? Watch TV? See an advertisement? Look at a book, magazine, chart or symbol? Of course you did. In this day in age, … Read article