Look good, feel good? Consumers today might have proven that motivational message no longer effective. According to CEB Iconoculture research, there has been a shift in the way consumers feel about personal health. Instead of placing physical appearance as top … Read article
BIRMINGHAM, Mich., Jan. 30, 2017 — The National Women’s History Project is recognizing Ellyn Davidson, president of Brogan & Partners, with a Career Mastered Leadership in Action Award. Ellyn, along with the other honorees, will be recognized at an Awards … Read article
How’s that 2017 marketing plan working out for your brand so far? Does it lean into social media? Does it leverage the many new features Facebook launched in 2016 to further connectivity—like live video, 360-degree photos and recommendations? There’s still … Read article
360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook. Launched late 2016, Facebook rolled out the new feature with National Geographic streaming live from Utah at the … Read article
Coming off the holiday season, most of us attended parties with family and friends where alcohol was served. And it is a strong possibility the majority of the people in attendance drove home, even if they indulged a little too … Read article
Are consumers really looking to go off the grid? Are we in the beginning stages of a digital disappearance? Before we get carried away, let’s take a look at what’s happening. The WHO, the WHAT and the WHY. Just last … Read article
Have you made your New Year’s resolution yet? Don’t fret, now’s a good time to reflect on the previous year. And 2016 was quite a year. Not only was it big for social media platforms (Instagram stories anyone?) but it … Read article
For Facebook, every year brings advancements and enhancements—and 2016 was no different. With a strategic goal to make the world more connected, the Facebook team added new functionality, created new technology and worked to improve features that already exist. Which … Read article
Patients increasingly want the same level of customer service at the hospital that they get at the Genius Bar, according to McKinsey & Company research. Respondents said that great customer service was just as important to them in non-healthcare and … Read article
It is safe to say 2016 was rather a rough year. In fact, according to a CEB Iconoculture survey, it was deemed the worst year ever on social media by consumers. A level not seen since the Great Recession. This … Read article
How do you feel about holiday shopping? Are you excited? Completely dreading it? Or just adding it to your to-do list. Here are three things marketers need to know about this year’s holiday shoppers. Consumers feel stressed and excited. According … Read article
2016 was another very big year for the visual-based platform. The social network introduced several new ad tools, formats and even a new interface. In case you missed it, we present Instagram’s most snap-worthy moments of 2016: A new year, … Read article